MBA 2019 Pattern –
Programme Attainment (2019-21 Batch)
Programme Outcomes (POs):
- Generic and Domain Knowledge – Ability to articulate, illustrate, analyze, synthesize and apply the knowledge of principles and frameworks of management and allied domains to the solutions of real-world complex business issues
- Problem Solving & Innovation – Ability to Identify, formulate and provide innovative solution frameworks to real world complex business and social problems by systematically applying modern quantitative and qualitative problem solving tools and techniques.
- Critical Thinking – Ability to conduct investigation of multidimensional business problems using research based knowledge and research methods to arrive at data driven decisions
- Effective Communication – Ability to effectively communicate in cross-cultural settings, in technology mediated environments, especially in the business context and with society at large
- Leadership and Team Work – Ability to collaborate in an organizational context and across organizational boundaries and lead themselves and others in the achievement of organizational goals and optimize outcomes for all stakeholders.
- Global Orientation and Cross-Cultural Appreciation: Ability to approach any relevant business issues from a global perspective and exhibit an appreciation of Cross Cultural aspects of business and management.
- Entrepreneurship – Ability to identify entrepreneurial opportunities and leverage managerial & leadership skills for founding, leading & managing startups as well as professionalizing and growing family businesses.
- Environment and Sustainability – Ability to demonstrate knowledge of and need for sustainable development and assess the impact of managerial decisions and business priorities on the societal, economic and environmental aspects.
- Social Responsiveness and Ethics – Ability to exhibit a broad appreciation of the ethical and value underpinnings of managerial choices in a political, cross-cultural, globalized, digitized, socio-economic environment and distinguish between ethical and unethical behaviors & act with integrity.
- LifeLong Learning – Ability to operate independently in new environment, acquire new knowledge and skills and assimilate them into the internalized knowledge and skills.
SEMESTER I
101 GC – 01 Managerial Accounting (MA)
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO101.1 | REMEMBERING | DESCRIBE the basic concepts related to Accounting, Financial Statements, Cost Accounting, Marginal Costing, Budgetary Control and Standard Costing |
| CO101.2 | UNDERSTANDING | EXPLAIN in detail, all the theoretical concepts taught through the syllabus. |
| CO1.1.3 | APPLYING | PERFORM all the necessary calculations through the relevant numerical problems. |
| CO101.4 | ANALYZING | ANALYSE the situation and decide the key financial as well as non-financial elements involved in the situation. |
| CO101.5 | EVALUATING | EVALUATE the financial impact of the decision |
102 GC – 02 Organizational Behaviour (OB)
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO102.1 | REMEMBERING | DESCRIBE the major theories, concepts, terms, models, frameworks and research findings in the field of organizational behavior. |
| CO102.2 | UNDERSTANDING | EXPLAIN the implications of organizational behavior from the perspectives of employees, managers, leaders and the organization. |
| CO1.1.3 | APPLYING | MAKE USE OF the Theories, Models, Principles and Frameworks of organizational behavior in specific organizational settings. |
| CO102.4 | ANALYZING | DECONSTRUCT the role of individual, groups, managers and leaders in influencing how people behave and in influencing organizational culture at large. |
| CO102.5 | EVALUATING | FORMULATE approaches to reorient individual, team, managerial and leadership behaviour in order to achieve organizational goals. |
| CO102.6 | CREATING | ELABORATE UPON the challenges in shaping organizational behavior, organizational culture and organizational change. |
103 GC – 03 Economic Analysis for Business Decisions (EABD)
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO103.1 | REMEMBERING | DEFINE the key terms in micro-economics. |
| CO103.2 | UNDERSTANDING | EXPLAIN the key terms in micro-economics, from a managerial perspective. |
| CO1.1.3 | APPLYING | IDENTIFY the various issues in an economics context and DEMONSTRATE their significance from the perspective of business decision making. |
| CO103.4 | ANALYZING | EXAMINE the inter-relationships between various facets of micro-economics from the perspective of a consumer, firm, industry, market, competition and business cycles |
| CO103.5 | EVALUATING | DEVELOP critical thinking based on principles of micro-economics for informed business decision making |
| CO103.6 | CREATING | ANTICIPATE how other firms in an industry and consumers will respond to economic decisions made by a business, and how to incorporate these responses into their own decisions. |
104 GC – 04 Business Research Methods (BRM)
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO104.1 | REMEMBERING | DEFINE various concepts & terms associated with scientific business research. |
| CO104.2 | UNDERSTANDING | EXPLAIN the terms and concepts used in all aspects of scientific business research. |
| CO1.1.3 | APPLYING | MAKE USE OF scientific principles of research to SOLVE contemporary business research problems. |
| CO104.4 | ANALYZING | EXAMINE the various facets of a research problem and ILLUSTRATE the relevant aspects of the research process from a data driven decision perspective. |
| CO104.5 | EVALUATING | JUDGE the suitability of alternative research designs, sampling designs, data collection instruments and data analysis options in the context of a given real-life business research problem from a data driven decision perspective. |
| CO104.6 | CREATING | FORMULATE alternative research designs, sampling designs, data collection instruments, testable hypotheses, data analysis strategies and research reports to address real-life business research problems. |
105 GC – 05 Basics of Marketing BOM)
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO105.1 | REMEMBERING | RECALL and REPRODUCE the various concepts, principles, frameworks and terms related to the function and role of marketing. |
| CO105.2 | UNDERSTANDING | DEMONSTRATE the relevance of marketing management concepts and frameworks to a new or existing business across wide variety of sectors and ILLUSTRATE the role that marketing plays in the ‘tool kit’ of every organizational leader and manager. |
| CO1.1.3 | APPLYING | APPLY marketing principles and theories to the demands of marketing function and practice in contemporary real-world scenarios. |
| CO105.4 | ANALYZING | EXAMINE and LIST marketing issues pertaining to segmentation, targeting and positioning, marketing environmental forces, consumer buying behavior, marketing mix and Product Life Cycle in the context of real world marketing offering (commodities, goods, services, e-products/ e-services) |
| CO105.5 | EVALUATING | EXPLAIN the interrelationships between segmentation, targeting and positioning, marketing environment, consumer buying behavior, marketing mix and Product Life Cycle with real world examples. |
| CO105.6 | CREATING | DISCUSS alternative approaches to segmentation, targeting and positioning, the marketing environment, consumer buying behavior, marketing mix and Product Life Cycle in the context of real-world marketing offering (commodities, goods, services, e-products/ e-services.). |
106 GC – 06 Digital Business (DB)
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO106.1 | REMEMBERING | DESCRIBE the conceptual framework of e commerce, mobile commerce and social commerce. |
| CO106.2 | UNDERSTANDING | SUMMARIZE the impact of information, mobile, social, digital, IOT and related technologies on society, markets & commerce. |
| CO1.1.3 | APPLYING | ILLUSTRATE value creation & competitive advantage in a digital Business environment. |
| CO106.4 | ANALYZING | EXAMINE the changing role of intermediaries, changing nature of supply chain and payment systems in the online and offline world. |
| CO106.5 | EVALUATING | ELABORATE upon the various types of digital business models and OUTLINE their benefits and limitations. |
| CO106.6 | CREATING | DISCUSS the various applications of Digital Business in the present-day world. |
109 GE – UL – 03 Entrepreneurship Development (ED)
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO109.1 | REMEMBERING | DEFINE the key terms, LIST the Attributes and Characteristics of Entrepreneurs features and ENUMERATE the Factors influencing Entrepreneurship Growth. |
| CO109.2 | UNDERSTANDING | DISCUSS various theories of entrepreneurship and the entrepreneurship development ecosystem in Indian context. |
| CO109.3 | APPLYING | APPLY the theories of entrepreneurship and entrepreneurship development framework to analyze and identify entrepreneurial opportunities. |
| CO109.4 | ANALYZING | DISCRIMINATE between potential options available for entrepreneur for embarking on establishing a Start Up |
| CO109.5 | EVALUATING | EVALUATE the start-up ecosystem and the entrepreneurial opportunities in light of requirements of a business plan. |
| CO109.6 | CREATING | CREATE a business plan that captures entrepreneurs and variety of entrepreneur motivations, entrepreneur culture and sectoral opportunities and financing options. |
111 GE – UL – 05 Legal Aspects of Business (LAB)
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO111.1 | REMEMBERING | DESCRIBE the key terms involved in each Act. |
| CO111.2 | UNDERSTANDING | SUMMARIZE the key legal provisions of each Act. |
| CO111.3 | APPLYING | ILLUSTRATE the use of the Acts in common business situations |
| CO111.4 | ANALYZING | OUTLINE the various facets of basic case laws of each Act from a legal and managerial perspective. |
| CO111.5 | EVALUATING | DEVELOP critical thinking by making judgments related to use of various provisions of the Acts in business situations |
112 GE – UL – 06 Demand Analysis & Forecasting
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO112.1 | REMEMBERING | DESCRIBE the key terms associated with demand analysis, demand estimation and demand forecasting. |
| CO112.2 | UNDERSTANDING | SUMMARIZE the use of demand forecasting in various functions of management |
| CO112.3 | APPLYING | IDENTIFY the pros and cons of various forecasting methods |
| CO112.4 | ANALYZING | DECONSTRUCT a forecast into its various components |
| CO112.5 | EVALUATING | BUILD a forecast for common products and services using time-series data. |
113 GE – IL – 01 Verbal Communication Lab (VCB)
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO113.1 | REMEMBERING | RECOGNIZE the various elements of communication, channels of communication and barriers to effective communication. |
| CO113.2 | UNDERSTANDING | EXPRESS themselves effectively in routine and special real world business interactions |
| CO113.3 | APPLYING | DEMONSTRATE appropriate use of body language. |
| CO113.4 | ANALYZING | TAKE PART IN professional meetings, group discussions, telephonic calls, elementary interviews and public speaking activities. |
| CO113.5 | EVALUATING | APPRAISE the pros and cons of sample recorded verbal communications in a business context. |
| CO113.6 | CREATING | CREATE and DELIVER effective business presentations, using appropriate technology tools, for common business situations. |
115 GE – IL – 03 Selling & Negotiation Skills Lab (SNSL)
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO115.1 | REMEMBERING | DESCRIBE the various selling situations and selling types. |
| CO115.2 | UNDERSTANDING | OUTLINE the pre-sales work to be carried out by a professional salesperson. |
| CO115.3 | APPLYING | IDENTIFY the key individuals involved in a real-world sales process for a real world product/ service / e-product / e-service. |
| CO115.4 | ANALYZING | FORMULATE a sales script for a real-world sales call for a product/ service / e-product / e-service. |
| CO115.5 | EVALUATING | DECONSTRUCT the pros and cons of sample real world sales calls for a product/ service / e-product / e-service. |
| CO115.6 | CREATING | DEVELOP a sales proposal for a real-world product/ service / e-product / eservice and for a real-world selling situation. |
116 GE – IL – 04 MS Excel (MS Ex)
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO116.1 | REMEMBERING | SELECT appropriate menus and functions of MS Excel to Create, Format, Import, Merge, Save, Print Spreadsheets & Charts using business data. |
| CO116.2 | UNDERSTANDING | SHOW how to do basic troubleshooting and fix mistakes most people make when working with spreadsheets. |
| CO116.3 | APPLYING | USE various functions of MS Excel, Execute pivot table analysis, common (and powerful functions), and different types of lookups (vlookup, hlookup, and index/match). |
| CO116.4 | ANALYZING | ILLUSTRATE the use of the most commonly used data-manipulation commands in MS Excel. |
| CO116.5 | EVALUATING | DERIVE insights from multiple data sources in MS EXCEL and work with it to answer relevant business questions. |
| CO116.6 | CREATING | CREATE standard Excel Templates for routine business data management and analysis activities. |
MBA I SEMESTER II
201 GC – 07 Marketing Management
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO201.1 | REMEMBERING | DESCRIBE the key terms associated with the 4 Ps of marketing. |
| CO201.2 | UNDERSTANDING | COMPARE and CONTRAST various approaches to pricing for a real-world marketing offering (commodities, goods, services, e-products/ e-services.) |
| CO1.1.3 | APPLYING | DEMONSTRATE an understanding of various channel options for a real-world marketing offering (commodities, goods, services, e-products/ eservices.) |
| CO201.4 | ANALYZING | EXAMINE the product line of a real-world marketing offering (commodities, goods, services, e-products/ e-services.) |
| CO201.5 | EVALUATING | EXPLAIN the role of various communication mix elements for a real-world marketing offering (commodities, goods, services, e-products/ e-services.) |
| CO201.6 | CREATING | DESIGN a marketing plan for a real-world marketing offering (commodities, goods, services, e-products/ e-services.) |
202 GC – 08 Financial Management
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO202.1 | REMEMBERING | DESCRIBE the basic concepts related to Financial Management, Various techniques of Financial Statement Analysis, Working Capital, Capital Structure, Leverages and Capital Budgeting. |
| CO202.2 | UNDERSTANDING | EXPLAIN in detail all theoretical concepts throughout the syllabus |
| CO202.3 | APPLYING | PERFORM all the required calculations through relevant numerical problems. |
| CO202.4 | ANALYZING | ANALYZE the situation and comment on financial position of the firm estimate working capital required decide ideal capital structure evaluate various project proposals |
| CO202.5 | EVALUATING | EVALUATE impact of business decisions on Financial Statements, Working Capital, Capital Structure and Capital Budgeting of the firm |
203 GC – 09 Human Resources Management
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO203.1 | REMEMBERING | DESCRIBE the role of Human Resource Function in an Organization. |
| CO203.2 | UNDERSTANDING | ENUMERATE the emerging trends and practices in HRM. |
| CO203.3 | APPLYING | ILLUSTRATE the different methods of HR Acquisition and retention. |
| CO203.4 | ANALYZING | DEMONSTRATE the use of different appraisal and training methods in an organization. |
| CO203.5 | EVALUATING | OUTLINE the compensation strategies of an organization |
| CO203.6 | CREATING | INTERPRET the sample job descriptions and job specifications for contemporary entry level roles in real world organizations. |
204 GC – 10 Operations & Supply Chain Management
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO204.1 | REMEMBERING | DEFINE basic terms and concepts related to Production, Operations, Services, Supply Chain and Quality Management. |
| CO204.2 | UNDERSTANDING | EXPLAIN the process characteristics and their linkages with process-product matrix in a real-world context. |
| CO204.3 | APPLYING | DESCRIBE the various dimensions of production planning and control and their inter-linkages with forecasting. |
| CO204.4 | ANALYZING | CALCULATE inventory levels and order quantities and MAKE USE OF various inventory classification methods. |
| CO204.5 | EVALUATING | OUTLINE a typical Supply Chain Model for a product / service and ILLUSTRATE the linkages with Customer Issues, Logistic and Business Issues in a real-world context. |
| CO204.6 | CREATING | ELABORATE upon different operational issues in manufacturing and services organisations where the decision-making element is emphasized. |
207 GE – UL – 07 Contemporary Frameworks in Management
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO207.1 | REMEMBERING | DEFINE Emotional Intelligence (EQ), IDENTIFY the benefits of emotional intelligence and RELATE the 5 Dimensions of Trait EI Model to the practice of emotional intelligence. |
| CO207.2 | UNDERSTANDING | DESCRIBE how companies achieve transition from being good companies to great companies, and DISCUSS why and how most companies fail to make the transition. |
| CO207.3 | APPLYING | APPLY the 21 laws that make leadership work successfully to improve your leadership ability and ILLUSTRATE its positive impact on the whole organization. |
| CO207.4 | ANALYZING | EXAMINE the fundamental causes of organizational politics and team failure. |
| CO207.5 | EVALUATING | EXPLAIN the approach to being effective in attaining goals by aligning oneself to the “true north” principles based on a universal and timeless character ethic. |
208 GE – UL – 08 Geopolitics & World Economic Systems
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO208.1 | REMEMBERING | ENUMERATE the various elements of global economic system. |
| CO208.2 | UNDERSTANDING | EXPLAIN the role of key trade organizations in the global economic system. |
| CO208.3 | APPLYING | INDENTIFY the crucial elements of international trade laws. |
| CO208.4 | ANALYZING | ANALYSE the forces that work for and against globalization. |
| CO208.5 | EVALUATING | ASSESS the impact of the elements of the Global Economic System on the India Economy. |
209 GE – UL – 09 Start Up and New Venture Management
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO209.1 | REMEMBERING | DESCRIBE the strategic decisions involved in establishing a start-up. |
| CO209.2 | UNDERSTANDING | EXPLAIN the decision-making matrix of entrepreneur in establishing a start-up. |
| CO209.3 | APPLYING | IDENTIFY the issues in developing a team to establish and grow a start-up |
| CO209.4 | ANALYZING | FORMULATE a go to market strategy for a start-up. |
| CO209.5 | EVALUATING | DESIGN a workable funding model for a proposed start-up. |
| CO209.6 | CREATING | DEVELOP a convincing business plan description to communicate value of the new venture to customers, investors and other stakeholders. |
215 GE – IL – 10 Entrepreneurship Lab
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO215.1 | REMEMBERING | IDENTIFY a basket of potential business opportunities in the local, regional or national context. |
| CO215.2 | UNDERSTANDING | COMPARE and CONTRAST the shortlisted business opportunities to SELECT the most suitable / promising opportunity. |
| CO215.3 | APPLYING | DEVELOP a business model around the shortlisted business opportunity. |
| CO215.4 | ANALYZING | FORMULATE the organization structure for the proposed start up |
| CO215.5 | EVALUATING | EVALUATE the market potential and ESTIMATE the financing requirements for the initial 1 to 3 years after launch. |
| CO215.6 | CREATING | CREATE a proposal for funding the start up. |
MARKETING SPECIALIZATION
205 MKT SC – MKT- 01 Marketing Research
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO205MKT.1 | REMEMBERING | IDENTIFY and DESCRIBE the key steps involved in the marketing research process. |
| CO205MKT.2 | UNDERSTANDING | COMPARE and CONTRAST various research designs, data sources, data collection instruments, sampling methods and analytical tools and SUMMARIZE their strengths & weaknesses. |
| CO205MKT.3 | APPLYING | DEMONSTRATE an understanding of the ethical framework that market research needs to operate within. |
| CO205MKT.4 | ANALYZING | ANALYSE quantitative data and draw appropriate Inferences to address a real-life marketing issue. |
| CO205MKT.5 | EVALUATING | DESIGN a market research proposal for a real-life marketing research problem and EVALUATE a market research proposal. |
| CO205MKT.6 | CREATING | PLAN and UNDERTAKE qualitative or quantitative Market Research and demonstrate the ability to appropriately analyse data to resolve a real-life marketing issue. |
206 MKT SC – MKT- 02 Consumer Behaviour
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO206MKT.1 | REMEMBERING | ENUMERATE social and psychological factors and their influence his/her behavior as a consumer. |
| CO206MKT.2 | UNDERSTANDING | EXPLAIN fundamental concepts associated with consumer and organizational buying behavior. |
| CO206MKT.3 | APPLYING | APPLY consumer behavior concepts to real world strategic marketing management decision making. |
| CO206MKT.4 | ANALYZING | ANALYSE the dynamics of human behavior and the basic factors that influence the consumer’s decision process. |
| CO206MKT.5 | EVALUATING | EXPLAIN the consumer and organizational buying behavior process for a variety of products (goods/services) |
| CO206MKT.6 | CREATING | DISCUSS the use of the Internet, e-commerce & information technology with respect to the changing consumer marketplace and ELABORATE on the various aspects of the changing Indian Consumer. |
219 MKT SE – IL – MKT- 03 Personal Selling Lab II
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO219MKT.1 | REMEMBERING | LIST the key terms in selling and DESCRIBE the qualities of Winning Sales Professionals |
| CO219MKT.2 | UNDERSTANDING | EXPLAIN the theories and concepts that are central to personal selling. |
| CO219MKT.3 | APPLYING | Apply the interpersonal and team skills necessary in successful relationship selling. |
| CO219MKT.4 | ANALYZING | ILLUSTRATE the use of various sales techniques needed to achieve a profitable sale in a real-world scenario for a real-world product/ service / e-product / e-service. |
| CO219MKT.5 | EVALUATING | DEVELOP a customer plan that identifies all elements of personal selling, essential to creating successful sales in a real-world scenario for a real-world product/ service / e-product / e-service. |
| CO219MKT.6 | CREATING | CREATE sales presentation for a real-world product/ service / e-product / e-service and for variety of selling situations. |
220 MKT SE – IL – MKT- 04 Digital Marketing – I II
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO220MKT.1 | REMEMBERING | DEFINE various concepts related to Digital Marketing. |
| CO220MKT.2 | UNDERSTANDING | EXPLAIN the role of Facebook, Google Ad words, Youtube and Email in digital marketing. |
| CO220MKT.3 | APPLYING | MAKE USE OF Facebook, Google Ad words, Youtube and Email for carrying out digital marketing of real life products. |
| CO220MKT.4 | ANALYZING | ILLUSTRATE the use of Facebook, Google Ad words, Youtube and Email in various contexts of Digital Marketing. |
| CO220MKT.5 | EVALUATING | DESIGN digital media campaign using appropriate mix of Facebook, Google Ad words, Youtube and Email. |
| CO220MKT.6 | CREATING | CREATE appropriate content for Facebook, Google Ad words, Youtube and Email campaigns. |
FINANCE SPECIALIZATION
205 FIN SC – FIN – 01 Financial Markets and Banking Operations II
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO205FIN.1 | REMEMBERING | RECALL the structure and components of Indian financial system through banking operations & Financial Markets. |
| CO205FIN.2 | UNDERSTANDING | UNDERSTAND the concepts of financial markets, their working and importance. |
| CO205FIN.3 | APPLYING | ILLUSTRATE the working and contribution of Banks and NBFCs to the Indian Economy. |
| CO205FIN.4 | ANALYZING | ANALYZE the linkages in the Financial Markets. |
| CO205FIN.5 | EVALUATING | EXPLAIN the various banking and accounting transactions. |
| CO205FIN.6 | CREATING | DEVELOP necessary competencies expected of a finance professional. |
206 FIN SC – FIN – 02 Personal Financial Planning II
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO206FIN.1 | REMEMBERING | UNDERSTAND the need and aspects of personal financial planning |
| CO206FIN.2 | UNDERSTANDING | Describe the investment options available to an individual |
| CO206FIN.3 | APPLYING | IDENTIFY types of risk and means of managing it |
| CO206FIN.4 | ANALYZING | DETERMINE the ways of personal tax planning |
| CO206FIN.5 | EVALUATING | EXPLAIN retirement and estate planning for an individual and design a financial plan. |
| CO206FIN.6 | CREATING | CREATE a financial plan for a variety of individuals. |
219 FIN SE – IL – FIN – 03 Direct Taxation
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO219FIN.1 | REMEMBERING | UNDERSTAND various basic concepts/ terminologies related Direct Taxation |
| CO219FIN.2 | UNDERSTANDING | EXPLAIN how tax planning can be done. |
| CO219FIN.3 | APPLYING | CALCULATE Gross Total Income and Income Tax Liability of an individual assesses |
| CO219FIN.4 | ANALYZING | ANALYZE and DISCOVER intrinsic value of a security. |
| CO219FIN.5 | EVALUATING | DESIGN/ DEVELOP / CREATE tax saving plan. |
223 FIN SE – IL – FIN – 07 Fundamentals of Life Insurance – Products and Underwriting
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO223FIN.1 | REMEMBERING | RECALL all the concepts pertaining to Life Insurance covered in the course syllabus. |
| CO223FIN.2 | UNDERSTANDING | Explain all the concepts pertaining to Life Insurance covered in the course syllabus. |
| CO223FIN.3 | APPLYING | DESIGN the life insurance cover strategy for clients. |
| CO223FIN.4 | ANALYZING | DETERMINE the key elements of the Life Insurance Products and Services. |
| CO223FIN.5 | EVALUATING | APPLY the life insurance product knowledge to suit to the clients’ needs. |
HUMAN RESOURCE MANAGEMENT SPECIALIZATION
205 HR SC – HRM – 01 Competency Based Human Resource Management II
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO205HR.1 | REMEMBERING | DEFINE the key terms related to performance management and competency development. |
| CO205HR.2 | UNDERSTANDING | EXPLAIN various models of competency development. |
| CO205HR.3 | APPLYING | PRACTICE competency mapping. |
| CO205HR.4 | ANALYZING | ANALYSE competencies required for present and potential future job roles at various levels and across variety of organizations. |
| CO205HR.5 | EVALUATING | DESIGN and MAP their own competency and plan better and appropriate career for themselves. |
| CO205HR.6 | CREATING | DEVELOP a customized competency model in accordance with the corporate requirements. |
206 HR SC – HRM – 02 Employee Relations & Labour Legislation II
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO206HR.1 | REMEMBERING | SHOW awareness of important and critical issues in Employee Relations |
| CO206HR.2 | UNDERSTANDING | INTERPRET and relate legislations governing employee relations. |
| CO206HR.3 | APPLYING | DEMONSTRATE an understanding of legislations relating to working environment. |
| CO206HR.4 | ANALYZING | OUTLINE the role of government, society and trade union in ER. |
| CO206HR.5 | EVALUATING | EXPLAIN aspects of collective bargaining and grievance handling. |
| CO206HR.6 | CREATING | DISCUSS the relevant provisions of various Labour Legislations. |
218 HRM SE – IL – HRM – 02 Lab in Recruitment and Selection
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO218HR.1 | REMEMBERING | DESCRIBE the key concepts such as Job Specification, Job description, Recruitment and Selection. |
| CO218HR.2 | UNDERSTANDING | COMPARE and CONTRAST various methods of Recruitment and Selection. |
| CO218HR.3 | APPLYING | DEVELOP Job Specifications and Job descriptions in a variety of context. |
| CO218HR.4 | ANALYZING | ANALYZE various Personality types |
| CO218HR.5 | EVALUATING | EXPLAIN the profiling techniques used to test Personality, Aptitude, Competency. |
| CO218HR.6 | CREATING | COMPILE a list of questions for Recruitment and Selection interviews. |
222 HRM SE – IL – HRM – 06 Conflict and Negotiation Management
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO222HR.1 | REMEMBERING | DEFINE the key concepts of the subject matter. |
| CO222HR.2 | UNDERSTANDING | EXPLAIN the negotiation process, Zone of possible agreement (ZOPA) and best alternative to a negotiated agreement (BATNA) |
| CO222HR.3 | APPLYING | APPLY the negotiation process, Zone of possible agreement (ZOPA) and best alternative to a negotiated agreement (BATNA) for successful negotiations. |
| CO222HR.4 | ANALYZING | APPRAISE the importance of in business negotiations and managing conflicts. |
| CO222HR.5 | EVALUATING | DEVELOP the logical thinking, communication skills and other prerequisite for successful business negotiations and handling organizational conflict. |
| CO222HR.6 | CREATING | COMBINE the theoretical concepts practical methods of managing and resolving organizational conflict and negotiation styles in the organizational context. |
BUSINESS ANALYTICS SPECIALIZATION
205 BA SC – BA – 01 Basic Business Analytics using R II
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO205BA.1 | REMEMBERING | DESCRIBE the nature and CHARACTERISTICS of services and the services economy. |
| CO205BA.2 | UNDERSTANDING | DESRCIBE the service design elements of variety of services. |
| CO205BA.3 | APPLYING | USE service blueprinting for mapping variety of real-life service processes. |
| CO205BA.4 | ANALYZING | ANALYSE alternative locations and sites for variety of service facilities. |
| CO205BA.5 | EVALUATING | JUDGE and EXPLAIN the service orientation at variety of service facilities / organizations. |
| CO205BA.6 | CREATING | CREATE flow process layouts for variety of services. |
206 BA SC – BA – 02 Data Mining II
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO206BA.1 | REMEMBERING | DESCRIBE the key concepts of Supply Chain Management and the – driving forces in contemporary Supply Chain Management. |
| CO206BA.2 | UNDERSTANDING | EXPLAIN the structure of modern-day supply chains. |
| CO206BA.3 | APPLYING | IDENTIFY the various flows in real world supply chains. |
| CO206BA.4 | ANALYZING | COMPARE and CONTRAST push and pull strategies in Supply Chain Management. |
| CO206BA.5 | EVALUATING | EXPLAIN the key Operational Aspects in Supply Chain Management. |
| CO206BA.6 | CREATING | DISCUSS the relationship between Customer Value and Supply Chain Management. |
219 BA SE – IL – BA – 03 Workforce Analytics II
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO219BA.1 | REMEMBERING | DEFINE the key terms associated with Inventory Management |
| CO219BA.2 | UNDERSTANDING | CLASSIFY various types of inventory, and inventory costs. |
| CO219BA.3 | APPLYING | CALCULATE Economic Order Quantity and stock levels under various conditions. |
| CO219BA.4 | ANALYZING | COMPARE and CONTRAST various methods of inventory control. |
| CO219BA.5 | EVALUATING | ASSESS various factors influencing Make or Buy decisions. |
| CO219BA.6 | CREATING | SOLVE problems based on ABC classification of inventory. |
220 BA SE – IL – BA – 04 Tableau II
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO220BA.1 | REMEMBERING | DEFINE the key concepts of TOC. |
| CO220BA.2 | UNDERSTANDING | DEMONSTRATE knowledge & understanding of the fundamentals of TOC. |
| CO220BA.3 | APPLYING | IDENTIFY and mitigate both real constraints and managerial constraints. |
| CO220BA.4 | ANALYZING | ILLUSTRATE the tools and techniques that help in managing constraints to improve organizational performance. |
| CO220BA.5 | EVALUATING | EXPLAIN the benefits an organization may reap through the successful implementation of the TOC. |
| CO220BA.6 | CREATING | DEVELOP solutions to common problems in Project Management, Operations Management and Supply Chain Management using TOC principles and methods. |
MBA II Semester III
GENERIC CORE (GE) COURSES
301: Strategic Management
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO301.1 | REMEMBERING | DESCRIBE the basic terms and concepts in Strategic Management. |
| CO301.2 | UNDERSTANDIN G | EXPLAIN the various facets of Strategic Management in a real world context. |
| CO301.3 | APPLYING | DESCRIBE the trade-offs within and across strategy formulation, implementation, appraisal. |
| CO301.4 | ANALYSING | INTEGRATE the aspects of various functional areas of management to develop a strategic perspective. |
| CO301.5 | EVALUATING | EXPLAIN the nature of the problems and challenges confronted by the top management team and the approaches required to function effectively as strategists. |
| CO301.6 | CREATING | DEVELOP the capability to view the firm in its totality in the context of its environment. |
302: Decision Science
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO302.1 | REMEMBERING | DESCRIBE the concepts and models associated with Decision Science. |
| CO302.2 | UNDERSTANDIN G | UNDERSTAND the different decision-making tools required to achieve optimization in business processes. |
| CO302.3 | APPLYING | APPLY appropriate decision-making approach and tools to be used in business environment. |
| CO302.4 | ANALYSING | ANALYSE real life situation with constraints and examine the problems using different decision-making tools |
| CO302.5 | EVALUATING | EVALUATE the various facets of a business problem and develop problem solving ability |
| CO302.6 | CREATING | DISCUSS & propose the various applications of decision tools in the present business scenario. |
UNIVERSITY LEVEL (UL) COURSES
307: International Business Environment
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO307.1 | Remembering | Recall and describe the key concepts of international Business Environment |
| CO307.2 | Understanding | Understand the relevance of Multinational Corporations (MNCs) in global trade |
| CO307.3 | Applying | Demonstrate the significance of FDI and FPI in respect of developing economy |
| CO307.4 | Analyzing | Analyze the issues related to Labor, Environmental and Global Value chain |
| CO307.5 | Evaluating | Formulate and discuss the case related to various Agreements under WTO and contemporary global business environment. |
308: Project Management
| O# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO308.1 | Remembering | DEFINE the key terms and concepts in project management. |
| CO308.2 | Understanding | EXPLAIN the Importance of project management methodologies and tools at the distinct stages in the Project’s life cycle |
| CO308.3 | Applying | ILLUSTRATE the importance of PM in most industries and businesses |
| CO308.4 | Analyzing | EXAMINE the importance of Leadership specifically in heterogenous and virtual teams as well as governance and approaches to conflict resolutions |
| CO308.5 | Evaluating | DESIGN dashboard, status report and index for Key Performance Indicators of project for the Management |
310: Corporate Governance
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO310. 1 | REMEMBERING | RECOGNIZE and REMEMBER the scope of Corporate Governance. |
| CO310. 2 | UNDERSTANDI NG | UNDERSTAND the role of Board of Directors and Committees in Good Corporate Governance and key mechanism. |
| CO310. 3 | APPLYING | APPLICATION of empirical methods of Corporate Governance and its impact on the Firms. |
| CO310. 4 | ANALYSING | Analyze the legal framework of Corporate Governance and formulate Internal control policies. |
| CO310. 5 | EVALUATING | Evaluate the legal framework and global perspective of Corporate Governance. |
| CO310. 6 | CREATING | FORMULATE and DISCUSS Cases related to CG (Models), their SUCCESS & FAILURES. |
MARKETING MANAGEMENT SPECIALIZATION
304MKT: Services Marketing
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO304MKT.1 | REMEMBERING | RECALL the key concepts in services marketing |
| CO304MKT.2 | UNDERSTANDING | EXPLAIN the role of Extended Marketing Mix in Services |
| CO304MKT.3 | APPLYING | DEMONSTRATE the new Paradigm and Perspectives in Marketing of Services |
| CO304MKT.4 | ANALYSING | ANALYSE the significance of services marketing in the Indian and global economy |
| CO304MKT.5 | EVALUATING | EVALUATE Segmentation, Targeting & Positioning of Services in dynamic marketing environment |
| CO304MKT.6 | CREATING | DEVELOP marketing mix for various services offering |
305MKT: Sales and Distribution Management
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO305MKT.1 | REMEMBERING | DESCRIBE the theoretical concepts related to Sales Management and Distribution Management Domain |
| CO305MKT.2 | UNDERSTANDING | UNDERSTAND the concepts, techniques and approaches required for effective decision making in the areas of Sales and Distribution. |
| CO305MKT.3 | APPLYING | APPLY the concepts related to sales and distribution management. |
| CO305MKT.4 | ANALYSING | ANALYZE the real-life scenarios of sales and distribution management. |
| CO305MKT.5 | EVALUATING | EVALUATE the existing sales and distribution strategies and approaches. |
| CO305MKT.6 | CREATING | DEVELOP generate and evaluate sales and distribution strategies. |
313MKT: International Marketing
| CO# | COGNITIVE ABILI TIES | COURSE OUTCOMES | |
| CO313MKT.1 | REMEMBERING | ENUMERATE various terms and key associated with international marketing. | concepts |
| CO313MKT.2 | UNDERSTANDING | EXPLAIN various key concepts used in all aspects of international marketing. | |
| CO313MKT.3 | APPLYING | Apply all stages in international marketing management process | |
| CO313MKT.4 | ANALYSING | EXAMINE various facets of international marketing environment and the relevant aspects of international marketing management process from a data driven decision perspective. | |
| JUDGE suitability of alternative market segmentation | |||
| CO313MKT.5 | EVALUATING | bases, target market selection, market entry strategies, positioning strategies and international marketing mix strategies based on Assessment of | |
| international marketing environment. |
| DESIGN appropriate market segmentation, target | ||
| CO313MKT.6 | CREATING | market, market entry strategies, positioning strategies |
| and international marketing mix strategies for | ||
| business organizations. |
314MKT: Digital Marketing
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO314MKT.1 | REMEMBERING | DEFINE the key terms and concepts related with digital marketing |
| CO314MKT.2 | UNDERSTANDIN G | EXPLAIN various tools of digital marketing. |
| CO314MKT.3 | APPLYING | MAKE USE OF various tools of digital marketing. |
| CO314MKT.4 | ANALYSING | CLASSIFY the different tools and techniques of digital Marketing with respect to SEO, SEM and SMM to increase the customer acquisition and retention. |
| CO314MKT.5 | EVALUATING | ASSESS the suitability of Digital Marketing Tools w.r.t. SEO, SEM and SMM to increase cost-effectiveness in specific marketing situations. |
| CO314MKT.6 | CREATING | DEVELOP appropriate digital marketing campaign. |
316MKT: Marketing Analytics
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO316MKT.1 | REMEMBERING | DEFINE various key concepts in Marketing Analytics |
| CO316MKT.2 | UNDERSTANDIN G | DESCRIBE various key concepts in Marketing Analytics |
| CO316MKT.3 | APPLYING | IDENTIFY what customers’ value in a product / service, and assess what they are willing to pay for it. |
| CO316MKT.4 | ANALYSING | EXPLAIN the use of various models and frameworks to solve marketing problems using marketing data |
| CO316MKT.5 | EVALUATING | MEASURE the effectiveness of marketing efforts and key outcomes in multiple areas of Marketing |
| CO316MKT.6 | CREATING | DESIGN a study that incorporates the key tools and techniques of Marketing Analytics |
FINANCIAL MANAGEMENT SPECIALIZATION
304FIN: Advanced Financial Management
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO 304.1 | REMEMBERING | DESCRIBE the basic concepts in financing, investing and profit distribution in a firm |
| CO 304.2 | UNDERSTANDING | EXPLAIN theoretical concepts related to raising and use of funds and value of firm |
| CO 304.3 | APPLYING | CALCULATE values for making capital structure, investment, liquidity and dividend decisions in the financial management of a firm |
| CO 304.4 | ANALYSING | ANALYZE the options for making the right financial decisions of a firm |
| CO 304.5 | EVALUATING | ASSESS the role of financial planning, risk analysis in investments, liquidity and credit management policy of the firm on shareholder value |
| CO304.6 | CREATING | DESIGN an appropriate financial strategy using any one or multiple concepts/ techniques learned in this course. |
305FIN: International Finance
| CO# | Cognitive Ability | Course Outcomes |
| CO305FIN.1 | Remembering | Enumerate the key terms associated with International Finance. |
| CO305FIN.2 | Understanding | Summarize the various the concepts related to regulators, financial markets, Financial Instruments, tax structures at international level. |
| CO305FIN.3 | Applying | Illustrate the role of international monitory systems & intermediaries in Global financial market. |
| CO305FIN.4 | Analyzing | Inspect the various parameters of global financial market and interpret best possible international investment opportunities. |
| CO305FIN.5 | Evaluating | Determine the various strategies to start investment or business at the international level by considering various factors of international finance. |
| CO305FIN.6 | Creating | Formulate the investment plan or business plan by adapting international finance environment. |
315FIN: Indirect Taxation
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO315.1 | REMEMBERING | Remembering the key concepts of Indirect Taxes in India Identifying and enumerating the various terms associated with GST and other indirect taxes. |
| CO315.2 | UNDERSTANDING | Explain how GST works as an Uniform Tax Structure, Illustrate the GST framework of India, & describe the important concepts such as supply, dual taxation method, registration process, etc. |
| CO315.3 | APPLYING | Apply the theories and Principles and perform all calculation through numerical problems on valuation and calculation of taxes. Identify the time value of supply; determine the taxable person and tax levied on goods and services. |
| CO315.4 | ANALYSING | Illustrate the e filling process of GST Categorize the Goods and Services under GST and amount of tax to be paid using Dual tax concept |
| CO315.5 | EVALUATING | Evaluate Input Tax Credit Process, reversal, late filing and New Amendments; appraise various indirect taxes; Interpret the GST framework in India & verify the tax levied on Goods and Services. |
| CO315.6 | CREATING | Elaborate all Provisions of GST and can correlate with filing of returns; virtual e filling can be done.Estimate the GST, TDS, anticipate goods, services, tax payable person for the business. |
318FIN: Digital Banking
| CO# | COGNITIVE ABILI TIES | COURSE OUTCOMES |
| CO318FIN.1 | REMEMBERING | Remember various concepts and products in Digital Banking |
| CO318FIN.2 | UNDERSTANDIN G | Explain and understand the significance and development of Digital Banking |
| CO318FIN.3 | APPLYING | Compare and contrast the Branchless Banking and Traditional Banking |
| CO318FIN.4 | ANALYSING | Analyze the payment system of digital banking from consumer’s point of view |
| CO318FIN.5 | EVALUATING | Evaluate Role of digital banking and emerging technologies in economic development |
321FIN: Insurance Laws and Regulations
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO321.1 | REMEMBERING | RELATE to terminologies used in Insurance Law |
| CO321.2 | UNDERSTANDING | EXPLAIN the role of insurance law in overall development of the country through risk management and insurance coverage. |
| CO321.3 | APPLYING | IDENTIFY risk management plans, strategies and techniques in Life and General Insurance. |
| CO321.4 | ANALYSING | APPRAISE Regulatory Framework of Insurance Business in India & Corporate Governance Practices for Insurance Companies. |
| CO321.5 | EVALUATING | ASSESS the insurance policies in the light of risk valuation. |
HUMAN RESOURCE MANAGEMENT SPECIALIZATION
304HR: Strategic Human Resource Management
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO304HRM. 1 | REMEMBERING | REMEMBER the strategies adopted by HR an their implementation issues and challenges faced by the organization in national and international context. |
| CO304HRM. 2 | UNDERSTANDING | Ability to UNDERSTAND and ARTICULATE the basic concepts of SHRM and link the HR strategies to the organizational business strategies. |
| CO304HRM. 3 | APPLYING AND ANALYZING | Ability to ANALYZE HR as an investment to the company. |
| CO304HRM. 4 | EVALUATING | Ability to INTERPRET and EVALUATE the implementation of the HR strategies. |
| CO304HRM. 5 | CREATING | FORMULATE and provide realistic solutions to the industry by designing innovative strategies and logical decision making. |
305HR: HR Operations
| CO# | COGNITIVEABILIT IES | COURSE OBJECTIVES (CO’S) |
| CO315HRM.1 | REMEMBERING | DESCRIBE structure of personnel department, its policies and maintenance of employee files & records |
| CO315HRM.2 | UNDERSTANDING | LEARN drafting of communications for disciplinary actions |
| CO315HRM.3 | APPLYING | DEMONSTRATE the knowledge and calculations of bonus, gratuity, PF, ESI etc. |
| CO315HRM.4 | ANALYSING | EXPERIMEMT to calculate the computation of Workmen compensation, Bonus and Gratuity as per relevant acts |
| CO315HRM.5 | EVALUATING | CALCULATE computation of Workmen compensation, Bonus and Gratuity |
| CO315HRM.6 | CREATING | FILE returns under various labour laws and prepare salary structure |
312HR: Talent Management
| CO# | COGNITIVE ABILITIES | COURSE OBJECTIVES (CO’S) |
| CO312HRM.1 | REMEMBERING | DEFINE Talent Management and its significance |
| CO312HRM.2 | UNDERSTANDING | UNDERSTANDING performance excellence through Talent Management |
| CO312HRM.3 | APPLYING | APPLY Talent Management concepts in Human Resource Management |
| CO312HRM.4 | ANALYSING | ANALYSING Talent Management practices in employee development and career enhancement |
| CO312HRM.5 | EVALUATING | FORMULATE the Talent Management Strategies for any organization |
318HR: Performance Management System
| CO # | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO HRM.1 | REMEMBERING | DESCRIBE key components and applicability of theories of Performance Management System |
| CO318HRM.2 | UNDERSTANDING | DEMONSTRATE the communication skills required when Managing achievement and underachievement. |
| CO318HRM.3 | APPLYING | IDENTIFY factors affecting Performance Measurement |
| CO318 HRM.4 | ANALYSING | ANALYZE various tools for performance assessment |
| CO318 HRM.5 | EVALUATING | COMPARE various organizational performance management systems and best practices. |
| CO318 HRM.6 | CREATING | DESIGN a performance management process for an organization. |
319HR: Change Mgmt. & New Technologies in HRM
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES (CO’S) |
| CO.HRM.1 | REMEMBERING | DEFINE Change Management and its significance |
| CO.HRM.2 | UNDERSTANDING | UNDERSTANDING change management model and practices |
| CO.HRM.3 | APPLYING | APPLY Change Management in context to digital transformation |
| CO.HRM.4 | ANALYSING EVALUATING | EXAMINE and DETERMINE various concepts in human resource information system |
| CO.HRM.5 | CREATING | IMPLEMENT change management in the organization. |
BUSINESS ANALYTICS SPECIALIZATION
304BA: Advanced Statistical Methods Using R
| CO# | COGNITIVE ABI LITIES | COURSE OUTCOMES |
| CO304BA.1 | REMEMBERING | RECALL all basic statistical concepts and associated values, formulae. |
| CO304BA.2 | UNDERSTANDI NG | EXPLAIN the statistical tools and DESCRIBE their applications in multiple business domains and Scenarios |
| CO304BA.3 | APPLYING | APPLY time series analysis in prediction of various trends. |
| CO304BA.4 | ANALYSING | DISCRIMINATE between various types of probability and probability distributions. |
| CO304BA.5 | EVALUATING | FORMULATE and TEST hypothesis using tools of R. |
| CO304BA.6 | CREATING | COMBINE various tools and functions of R programming language and use them in live analytical projects in multiple business domains and scenarios. |
305BA: Machine Learning & Cognitive intelligence
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO305BA.1 | REMEMBERIN G | DEFINE the key terms in Python, Machine Learning and Cognitive Intelligence |
| CO305BA.2 | UNDERSTANDING | EXPLAIN the applications of Machine Learning in multiple business domains and scenarios |
| CO305BA.3 | APPLYING | DEVELOP a thought process to think like data scientist/business Analyst |
| CO305BA.4 | ANALYSING | ANALYSE data using supervised and unsupervised Learning Techniques |
| CO305BA.5 | EVALUATING | SELECT the right functions, arrays of Python for Machine Learning algorithms. |
| CO305BA.6 | CREATING | COMBINE various tools and functions of Python language in developing Machine Learning algorithms and use them in live analytical projects in multiple business domain and scenarios. |
313BA: Industrial Internet of Things
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO313BA.1 | REMEMBERIN G | ENUMERATE the key concepts of industry 4.0, data science in manufacturing, operations analytics and IIOT |
| CO313BA.2 | UNDERSTANDING | DISCUSS the value added by analytics in the operations function. |
| CO313BA.3 | APPLYING | DEMONSTRATE the practical applications of data analytics and data science in manufacturing operations. |
| CO313BA.4 | ANALYSING | EXAMINE the Industrial Internet of Things (IIoT) and the role of Big Data Analytics. |
| CO313BA.5 | EVALUATING | EXPLAIN the applications of analytics in operations. |
| CO313BA.6 | CREATING | COMPILE the issues pertaining to the adoption of technologies that will shape industry |
314BA: Supply Chain Analytics
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO314BA.1 | REMEMBERING | DESCRIBE the importance of the basics of Supply Chain Analytics and optimization |
| CO314BA.2 | UNDERSTANDING | EXPLAIN the role and applications of Descriptive, Predictive & Prescriptive Analytics in a Supply Chain |
| CO314BA.3 | APPLYING | ILLUSTRATE the basics of Modeling through R Language. |
| CO314BA.4 | ANALYZING | EXAMINE the level of uncertainty associated with the supply of products and services to targeted customer segments and justify the choice of a supply chain strategy and its fit with competitive strategy. |
| CO314BA.5 | EVALUATING | DETERMINE the right tools for addressing various issues in Supply Chain Analytics. |
| CO314BA.6 | CREATING | COMBINE the various approaches to Supply Chain Analytics for improvements in the supply chain system |
315BA: COGNOS
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO315BA.1 | REMEMBERING | TELL how and when to use visualization |
| CO315BA.2 | UNDERSTANDING | ILUSTRATE uses of crosstabs and SQL queries |
| CO315BA.3 | APPLYING | BUILD stunning Dashboards with Cognos Analytics |
| CO315BA.4 | ANALYZING | ILLUSTRATE the full-fledged Report Authoring tool |
| CO315BA.5 | EVALUATING | EXPLAIN how a dashboard is different from a report, and when to use both |
| CO315BA.6 | CREATING | DEVELOP the advanced reporting solutions which allow users to perform complex analysis tasks and interact with information |
MBA II SEMESTER IV
401 GC-14 ENTERPRISE PERFORMANCE MANAGEMENT
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO401.1 | REMEMBERING | Enumerate the different parameters & facets of management control of an enterprise. |
| CO401.2 | UNDERSTANDING | Illustrate the various techniques of enterprise performance management for varied sectors. |
| CO401.3 | APPLYING | Determine the applicability of various tools and metrics as a performance evaluation & management tools. |
| CO401.4 | ANALYZING | Analyse the key financial & non-financial attributes to evaluate enterprise performance. |
| CO401.5 | EVALUATING | Formulate the various parameters to evaluate enterprise performance effectively through implementation of strategy. |
402 GC-15 INDIAN ETHOS & BUSINESS ETHICS
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO402.1 | REMEMBERING | DESCRIBE major theories, concepts, terms, models and framework of Indian ethos and business ethics. DISCOVER the contemporary Issues in Business Ethics |
| CO402.2 | UNDERSTANDING | CLASSIFY and RECOGNIZE Karma, Karma Yoga and discover its relevance in business setting, ILLUSTRATE the business ethical decision rationale derivedfrom Indian Heritage Scriptures. |
| CO402.3 | APPLYING | APPLY Principles, Theories, Models and Framework of Indian ethos and business ethics in order to incorporate value system in work culture and work place |
| CO402.4 | ANALYZING | DEVELOP and EXHIBIT analytical, problem solving skills, and work ethos by COMPREHENSION and PRACTICE of Indian ethos and value system |
| CO402.5 | EVALUATING | IMPLEMENT, EVALUATE, and FACILITATE ethical business behavior and promote sustainable business ecology, improve profitability, foster business relation and employee productivity |
| CO402.6 | CREATING | ELABORATE Ethical dilemmas in different business areas of marketing, HRM and Finance and ADAPT dilemma resolution interventions by referring to certain norms, theories and models of Eastern Management |
407 GE-UL-21 CYBER LAWS
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO407.1 | REMEMBERING | DEFINE the key terms and concepts pertaining to cyber laws. |
| CO407.2 | UNDERSTANDING | DESCRIBE the relevant legal provisions in detail. |
| CO407.3 | APPLYING | DETERMINE the applicability of the legal provisions in a specific scenario. |
| CO407.4 | ANALYZING | OUTLINE the course of action in case of violation of the legal. |
| CO407.5 | EVALUATING | EXPLAIN the various legal, social and international issues and the various remedies available under the Information Technology Act for the breach and commission of offence in cyber space |
408 GE-UL-22 CORPORATE SOCIAL RESPOSIBILITY & SUSTAINA
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO408.1 | REMEMBERING | DESCRIBE What is CSR, Scope & Complexity, Companies Act 2013,when was CSR Initiated, Evolution, How CSR matters, Aims, objectives, Importance, Benefits of CSR,CSR in India ,CSR In global Context, Implementation . |
| CO408.2 | UNDERSTANDING | EXPLAIN the implications of CSR from the perspectives of employees, managers, leaders, organization and the Community. |
| CO408.3 | APPLYING | MAKE USE OF the Theories and Principles and Frameworks of CSR in specific organizational settings. |
| CO408.4 | ANALYZING | DECONSTRUCT The Role of Companies towards the society and its impact on the community. |
| CO408.5 | EVALUATING | FORMULATE The companies how they are practicing CSR activities, Auditing the committees & Board of Committees, CSR Annual Reports. |
| CO408.6 | CREATING | ELABORATE UPON the challenges of the Companies in shaping organizational culture and Development of the society. |
MARKETING SPECIALIZATION
403 MKT SC-MKT-05 MARKETING 4.0
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO403.1 | REMEMBERING | DESCRIBE the various concepts associated with Marketing 4.0 |
| CO403.2 | UNDERSTANDING | EXPLAIN the importance of 5A’s in Marketing 4.0. |
| CO403.3 | APPLYING | DEMONSTRATE the application of concepts of digital marketing, new productivity metrics, Human centric marketing, Omni channel marketing to the real world of digital economy |
| CO403.4 | ANALYZING | DISTINGUISH between traditional and digital marketing practices in given real world context to be the effective marketers. |
| CO403.5 | EVALUATING | ASSESS how Technology & connectivity has changed human life and business in the context of real-world commodities, products & services. |
| CO403.6 | CREATING | DEVELOP strategies to create WOW! Moments with customer engagement |
404 MKT SC-MKT-06 MARKETING STRATEGY
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO404.1 | REMEMBERING | DISCOVER perspectives of market strategy. |
| CO404.2 | UNDERSTANDING | UNDERSTAND the intricacies of competitive marketing situations and ways to handle each situation. |
| CO404.3 | APPLYING | BUILD a market strategy through integrating concepts like product life cycle, adoption, and segmentation, branding, pricing, distribution, and market communication. |
| CO404.4 | ANALYZING | ANALYSE a company’s current situation through applying internal andexternal analyses. |
| CO404.5 | EVALUATING | EXPLAIN alternative ways to measure the outcome of market strategies. |
| CO404.6 | CREATING | CREATE Corporate Advantage by exploring how the scope of firms is influenced by resources that are shared across products. |
409 MKT SE-IL-MKT-13 CUSTOMER RELATIONSHIP MANAGEMENT
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO409.1 | REMEMBERING | DEFINE and DESCRIBE basic concepts and theories related to CRM. |
| CO409.2 | UNDERSTANDING | UNDERSTAND and EXPLAIN key concepts and theories associated with CRM. |
| CO409.3 | APPLYING | APPLY and ILLUSTRATE principles, theories and models of CRM in B2B and B2C markets. |
| CO409.4 | ANALYZING | CLASSIFY Customer acquisition and retention strategies and ANALYZE Customer database in CRM. |
| CO409.5 | EVALUATING | EVALUATE suitability and effectiveness of CRM strategies in specific marketing situation |
| CO409.6 | CREATING | DEVELOP CRM strategies/plans for various B2B and B2C markets. |
414 MKT SE-IL-MKT-18 MARKETING TO EMERGING MARKETS &
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO414.1 | REMEMBERING | DESCRIBE the various practices and perspectives, concepts and characteristics of emerging Markets and BOP markets, its size & composition. |
| CO414.2 | UNDERSTANDING | EXPLAIN Characteristics, challenges and opportunities of Emerging Markets, BOP markets and need of segmentation of BOP markets. |
| CO414.3 | APPLYING | APPLY principles, BOP Protocol and Criticism of Marketing to BOP, to develop marketing decision-making skills for products and services in BOP markets. |
| CO414.4 | ANALYZING | COMPARE AND CONTRAST between emerging markets, developed markets and BOP markets |
| CO414.5 | EVALUATING | EVALUATE Demographic & economic scenario and Comparative Advantage of emerging market countries and next 11. |
| CO414.6 | CREATING | DEVELOP Marketing strategy to Emerging Markets and elaborate four elements of BOP strategy to relate it with the BRICS Market in the context of real-world marketing offering. |
FINANCE SPECIALIZATION
403 FIN SC-FIN-05 FINANCIAL LAWS
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO403.1 | REMEMBERING | Define and Describe the basic concepts related to Financial Laws |
| CO403.2 | UNDERSTANDING | Illustrate the implications of various laws, Explain concepts and details of various financial laws. |
| CO403.3 | APPLYING | Make use of contextual financial laws applicable to organisations. |
| CO403.4 | ANALYZING | Infer the application of financial laws to organisations |
| CO403.5 | EVALUATING | Appraise and perceive the benefits of applicable laws to the organisations. |
| CO403.6 | CREATING | Appraise and perceive the benefits of applicable laws to the organisations. |
404 FIN SC-FIN-06 CURRENT TRENDS & CASES IN FINANCE
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO404.1 | REMEMBERING | DESCRIBE the concepts related to emerging areas of Microfinance, Small finance banks, Payment Banks, Start-Ups, SHG and Digitization and analytics |
| CO404.2 | UNDERSTANDING | EXPLAIN in detail, all the theoretical concepts taught through the syllabus |
| CO404.3 | APPLYING | APPLY the various theories and models of financial management in the case. |
| CO404.4 | ANALYZING | ANALYSE the situation and decide the key financial as well as non-financial elements involved in the situation. |
| CO404.5 | EVALUATING | EVALUATE the financial impact of the alternative on the given case. |
409 FIN SE-IL-FIN-21 FIXED INCOME SECURITIES
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO409.1 | REMEMBERING | Describing the basic concepts of Fixed Income Securities |
| CO409.2 | UNDERSTANDING | Understanding the various types of securities traded in the fixed income market and the concepts related to the risk and returns of the Fixed income securities |
| CO409.3 | APPLYING | Applying the knowledge of fixed income securities for diversifying the portfolio of investments |
| CO409.4 | ANALYZING | Predictive analysis of the economic outlook through yield curve analysis. |
| CO409.5 | EVALUATING | Devise the various investment strategies based on portfolio returns. |
412 FIN SE-IL-FIN-24 STRATEGIC COST MANAGEMENT
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO412.1 | REMEMBERING | Remember the basic concepts, tools and techniques of cost management in the contemporary business environment and how it has influenced cost management |
| CO412.2 | UNDERSTANDING | EXPLAIN in detail, all the theoretical concepts taught through the syllabus; differentiate between various costing techniques. |
| CO412.3 | APPLYING | ILLUSTRATE contemporary management techniques and how they are used in cost management to respond to the contemporary business environment. |
| CO412.4 | ANALYZING | ANALYSE the situation and decide the key cost factors / elements involved in the decision making |
| CO412.5 | EVALUATING | FORMULATE new models and techniques for managing the cost strategically in any business organization. |
HUMAN RESOURCE MANAGEMENT SPECIALIZATION
403 HR SC-HRM-05 ORGANIZATIONAL DIAGNOSIS & DEVELOPMENT
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO403.1 | REMEMBERING | DESCRIBE the major theories, concepts, terms, models tools and frameworks in the field of Organizational Diagnosis & Development. |
| CO403.2 | UNDERSTANDING | UNDERSTAND concept of OD and ‘intervention’. |
| CO403.3 | APPLYING | MAKE USE of the Theories, Models, Principles and Frameworks of Organizational Diagnosis & Development in specific organizational settings. |
| CO403.4 | ANALYZING | ANALYZE the external and internal environment with right tool of diagnosis and review the role of consultant in OD. |
| CO403.5 | EVALUATING | IDENTIFY AND MAP an intervention to organisational need |
| CO403.6 | CREATING | DESIGN the role of the consultant for an organisational issue |
404 HR SC-HRM-06 CURRENT TRENDS & CASES IN HUMANRESOURCE
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO404.1 | REMEMBERING | DESCRIBE the conceptual framework of Digital Disruptions and its impact on the current HR Trends. |
| CO404.2 | UNDERSTANDING | SUMMARIZE the impact of Current HR trends on HR Functions |
| CO404.3 | APPLYING | ILLUSTRATE value creation & competitive advantage of Technology on current HR Trends |
| CO404.4 | ANALYZING | EXAMINE the changing role of HR Priorities |
| CO404.5 | EVALUATING | ELABORATE upon the various types of current HR Trends |
| CO404.6 | CREATING | APPLY the existing Tech tools to real time HRM Challenges and offer Solutions. |
412 HRM SE-IL-HRM-18 BEST PRACTICES IN HRM
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO412.1 | REMEMBERING | DEFINE dynamic approach towards Human Resource activities and practices. |
| CO412.2 | UNDERSTANDING | EXPLAIN theoretical framework for best practices. |
| CO412.3 | APPLYING | IDENTIFY & CLASSIFY the practices according to the industry and sub sectors of the industry. |
| CO412.4 | ANALYZING | COMPARE and DETERMINE various skill sets required at Human Resource Section. |
| CO412.5 | EVALUATING | PLAN a survey of various industry and DEVELOP a trend analysis of Human Resource Best Practices. |
BUSINESS ANALYTICS SPECIALIZATION
403 BA SC-BA-05 ECONOMICS OF NETWORK INDUSTRIES
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO403.1 | REMEMBERING | APPRECIATE the differences in the nature of information goods as opposed to traditional goods and services. |
| CO403.2 | UNDERSTANDING | DESCRIBE the characteristics of the markets for network products. |
| CO403.3 | APPLYING | ILLUSRTRATE the characteristics of the cost structure of information goods and its implications for pricing of information goods w.r.t. price discrimination, versioning of information goods, and bundling |
| CO403.4 | ANALYZING | COMPARE and CONTRAST the pros and cons of keeping products compatible, and strategic aspects of the decision regarding compatibility. |
| CO403.5 | EVALUATING | EVALUATE the role of complementary products, compatibility and standards, switching costs and lock-in in network industries. |
| CO403.6 | CREATING | DISCUSS the economics of Internet advertising, and the business model of zero pricing. |
404 BA SC-BA-06 ARTIFICIAL INTELLIGENCE IN BUSINESS APPLICATION
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO404.1 | REMEMBERING | IDENTIFY KNOWLEDGE associated and represent it by logical sequence and plan a strategy to solve given problem |
| CO404.2 | UNDERSTANDING | UNDERSTAND AI’s fundamental concepts and methods |
| CO404.3 | APPLYING | APPLY various machine learning algorithms on structured data to develop machine learning models. |
| CO404.4 | ANALYZING | ACQUIRE advanced Data ANALYSIS SKILLS through algorithm and search processes. |
| CO404.5 | EVALUATING | SELECT logical and functional process to develop the model |
| CO404.6 | CREATING | CREATE SOLUTIONS for various business problems using AI techniques. |
410 BA SE-IL-BA-14 HEALTHCARE ANALYTICS
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO410.1 | REMEMBERING | DESCRIBE the key terms in healthcare data analytics |
| CO410.2 | UNDERSTANDING | EXPLAIN the fundamental concepts in Health Care Analytics |
| CO410.3 | APPLYING | ILLUSTRATE the use of specific tools and techniques to design effective ways of handling, retrieving ,analyzing and making use of healthcare data |
| CO410.4 | ANALYZING | EXAMINE the issues associated with the applications of intelligent data acquisition, processing, and analysis of healthcare data |
| CO410.5 | EVALUATING | EXPLAIN the perspectives of healthcare related opportunities for developing new analytical approaches. |
| CO410.6 | CREATING | ADAPT healthcare data analytics for improving the health and well-being of people. |
411 BA SE-IL-BA-15 WATSON
| CO# | COGNITIVE ABILITIES | COURSE OUTCOMES |
| CO411.1 | REMEMBERING | RECALL the key aspects of cognitive computing and Watson. |
| CO411.2 | UNDERSTANDING | DESCRIBE & DISCUSS the conceptual components and practical aspects of a cognitive system. |
| CO411.3 | APPLYING | MAKE USE OF Watson platform and its underlying technologies for natural language processing and question answering in particular. |
| CO411.4 | ANALYZING | ILLUSTRATE the various use cases of Watson. |
| CO411.5 | EVALUATING | EXPLAIN fundamentals of IBM Cloud and creating service instances. |
| CO411.6 | CREATING | BUILD a Customer Complaints Analyzer using Watson Natural Language Understanding. |