Place: MAPRO FOODS PVT LTD
Date: 17/03/2018 Day: Friday
Mahabaleshwar-Panchgani is India’s own strawberry county. Over 80 percent of the country’s strawberries are grown here. In the midst of this beautiful landscape is situated the MAPRO FOODS PVT LTD. Mapro was founded in 1959, by Mr. Kishore Vora a pharmacist by profession. Mapro’s portfolio of products provides a high quotient of natural fruit in the form of jams, fruit bars and chews, syrups, crushes, squashes, and dessert toppings. The rise of modern retail has given Mapro a nationwide network. Their revenues have risen from Rs 25 crore in 2006/07 to more than Rs 500 crore in 2016/17.
Students were taken to Mapro to study their manufacturing process and witness this courageous journey of entrepreneurship. The students were shown three short videos on the history and procedure of manufacturing different types of products of the company. Then the students were guided to watch the actual manufacturing units of the company. They witnessed first-hand, state-of-the-art production facilities used by Mapro to develop, produce, package, store and sell food products, to meet and exceed customers’ expectations.
Students also visited the Mapro Gardens to savour some of their yummy products.
During the factory visit MBA 2nd year students Sanjana Israni and Ria Mathew won gift coupons for asking intelligent questions about production related activities of Mapro.
Students came back motivated on learning that entrepreneurs with a vision and commitment to student satisfaction can be successful despite constraints…it is not without reason that Mapro has risen from a non-entity to India’s largest producer of syrup, jams etc.