23rd February 2019
A Campaign on Digital Marketing: Opening New Avenues
One more progressive initiative strikes the right chord between understanding and practical application of Digital Marketing in a one-day campaign hosted by us along with the Digital Marketing Practitioners Forum.
An audience consisting of 60 Digital Marketing professionals and around 75 students witnessed 9 eminent speakers sharing their knowledge on Career Prospects, Trends and Effectiveness of Digital Marketing, Conversion Rate Optimisation, Artificial Intelligence and Search Engine Optimisation, Importance of Story Telling and Digital Marketing, Promotion on eCommerce channels, Branding, Content Writing and Digital Marketing Strategies. The second half of the session was arranged to have an open panel discussion to resolve the queries and doubts of the audience while, a small Digital Marketing Challenge was also organized to assess the Digital Marketing knowledge of the audience.
3rd February 2018
Digital Marketing Forum
SVIMS in association with Digital Marketing Practitioners Forum organised a one day camp to discuss Digital Marketing initiatives, challenges, ideas and suggestions with entrepreneurs, startup founders, students and digital experts. It was an avenue to share, network and grow for ‘greater success’ in the digital world. Around 180 participants were present in the camp.
Key Speakers at the forum:
Mr. Yashodhan Sawant ,CEO, Process Logix spoke about connecting Digital Marketing with business goals.
Mr. Keerthi Kadam , Director, POCC shared his experiences on how digital marketing helps startups.
Dr. Tausuf Malik ,Founder MAHAbfic opined that unless and until there is no strong idea it won’t become viral. A ‘Startup ka Drama” is essential in Digital Marketing.
Mr. Sandeep Israni, Business Head, Bright Brain detailed out 7 Habits of highly effective digital marketing.
Mr. Rohit Shelwante, Founder, School of Digital Marketing explained fundamental differences between traditional marketing and digital marketing.
Mr. Swapnil Marake, Digital Marketing Expert offered conceptual clarity on terms such as online marketing, digital marketing and internet marketing.
Mr. Mahendra Patel, Team Lead, Amura Marketing Tech stated that Digital Marketing covers the gamut of SEO,SEM,SMO, email marketing etc. and is not restricted to merely Facebook or Social media.
28th February 2014
CEOs Conclave on SVIMS Values
Key Resource Persons: Dr. Ganesh Natarajan, Mr. Arun Wakhlu, Mr. Kishor Sidhwani, Poojya Swamiji Siddeshananda
SVIMS organized a special CEOs’ Conclave on “The Value Proposition” – a one day workshop not about corporate matters or business issues but about the kind of values and ideals which were close to the heart of our Rev. Founder and are deeply cherished by our spiritual leader and Mentor, Rev. Dada J.P. Vaswani. The Conclave focused on our Motto, “Believe and Achieve!” as well on the personal/professional values that we have chosen for ourselves; namely, Respect, reliability, Resourcefulness and Reverence for all Life. These values have a deep significance and bearing even in the corporate life.
The following speakers addressed the Conclave:
Dr. Ganesh Natarajan, CEO, Zensar Technologies — On Respect and Resourcefulness
Mr. Arun Wakhlu, MD, Pragati Foundation — on Reliability and Leadership with SQ
Mr. Kishor Sidhwani, Former VP, CP Construction Equipment Ltd. – on Reverence
Poojya Swamiji Siddeshananda, Acharya, Chinmaya Mission, Pune – on Believe and Achieve!
11th August 2012
Key HR Practices
Resource Persons: Dr. Ganesan, Mr. Prabhu, Madhulikha Varma
Prof. Ganesan, Director, Allana Institute of Management Studies, Pune spoke on Change Management. There is only one thing in our lives that is constant and that is change. We all have areas for improvement and change. Either we can be proactive towards it or we can be reactive towards it. A perception change is the first step towards change. The session on Change Management concluded with the thought: “Ordinary changes will create victory but major changes will create history”.
Mr. Prabhu, Director, Ace Consultants, gave us his inputs on “Envisage: An Eye-opener for Young Professionals”. The focus of this session was to bring one’s goals in alignment with organizational goals. As a first step, one had to create a vision statement for oneself. The next step in the process was to know and understand the strategic intent of the organization through its vision, mission, objectives and goals before one plans on joining that organization. It is the vision that inspires the employees and leads and directs them, while the mission takes them further up on the road towards goal fulfillment. Key HR concepts like Management by objective (MBO), Performance Appraisal (PA) and Performance Management System(PMS), as well as newer concepts like Key Performance Indicators (KPI), Key Performance Areas (KPA) and Key Result Areas (KRA) were defined and discussed.
Ms. Madhulika Varma, HR and General Affairs Manager, NIPRO, offered valuable inputs on “Performance Management System & Development Planning”. This session provided the students with the basic components of Performance Management System & Development Planning, and linked PMS with an effective HR system. She also focused on the relationship between the employee’s performance goals, competencies and development planning, setting SMART development goals followed by Case Study discussion.
14th September 2012
Resource Person: Mr. Sarang Bapat
Mr. Bapat is a senior executive with expertise in information technology and international management and more than 15 years of progressive experience in data strategy, software development, program management and offshore operations management in auto industry, airline industry and financial services.
Objectives: To create awareness, provide starter tools towards brand building process and help identify key differentiators for participants to help build ‘Personal Brand’.
In times of ‘Dynamic Job Market Changes’ the key skill necessary to navigate through ones’ career is building ‘Built to Last Personal Brand’.
The first session focused on 3 questions on personal branding:
- What is “Personal branding Concept”
- Why this concept is gaining much momentum now
- How we can leverage personal branding concept effectively in our career to achieve your life goals
The second session was Personal Brand Exercise based on:
- A team exercise that would serve as a first important step in identifying relevant strengths and differentiators. This exercise also helped in identifying communication channel strategy and networking strategy to build ‘Promotional Strategy’ of personal brand.
- Personal Branding video presentations from Experts
The Third session focused on Group Discussions on applied ‘Personal’ versus ‘Corporate Brand’ concepts using various scenarios.
- The Trainer discussed co-existence of “Personal Brand” and “Corporate Brand” and why young executives should not think these as “Mutually Exclusive” concepts.
- Ideas were generated on how best this extremely valuable concept of “Personal branding” can be integrated in Indian Corporate Environment.