Programme Outcomes and Course Outcomes

MBA 2019 Pattern –

Attainment of Programme Outcomes and Course Outcomes

Programme Outcomes (POs):

  1. Generic and Domain Knowledge – Ability to articulate, illustrate, analyze, synthesize and apply the knowledge of principles and frameworks of management and allied domains to the solutions of real-world complex business issues
  2. Problem Solving & Innovation – Ability to Identify, formulate and provide innovative solution frameworks to real world complex business and social problems by systematically applying modern quantitative and qualitative problem solving tools and techniques.
  3. Critical Thinking – Ability to conduct investigation of multidimensional business problems using research based knowledge and research methods to arrive at data driven decisions
  4. Effective Communication – Ability to effectively communicate in cross-cultural settings, in technology mediated environments, especially in the business context and with society at large
  5. Leadership and Team Work – Ability to collaborate in an organizational context and across organizational boundaries and lead themselves and others in the achievement of organizational goals and optimize outcomes for all stakeholders.
  6. Global Orientation and Cross-Cultural Appreciation: Ability to approach any relevant business issues from a global perspective and exhibit an appreciation of Cross Cultural aspects of business and management.
  7. Entrepreneurship – Ability to identify entrepreneurial opportunities and leverage managerial & leadership skills for founding, leading & managing startups as well as professionalizing and growing family businesses.
  8. Environment and Sustainability – Ability to demonstrate knowledge of and need for sustainable development and assess the impact of managerial decisions and business priorities on the societal, economic and environmental aspects.
  9. Social Responsiveness and Ethics – Ability to exhibit a broad appreciation of the ethical and value underpinnings of managerial choices in a political, cross-cultural, globalized, digitized, socio-economic environment and distinguish between ethical and unethical behaviors & act with integrity.

LifeLong Learning – Ability to operate independently in new environment, acquire new knowledge and skills and assimilate them into the internalized knowledge and skills.

SEMESTER I

101   GC – 01      Managerial Accounting (MA)

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO101.1REMEMBERINGDESCRIBE the basic concepts related to Accounting, Financial Statements, Cost Accounting, Marginal Costing, Budgetary Control and Standard Costing
CO101.2UNDERSTANDINGEXPLAIN in detail, all the theoretical concepts taught through the syllabus.
CO1.1.3APPLYINGPERFORM all the necessary calculations through the relevant numerical problems.
CO101.4ANALYZINGANALYSE the situation and decide the key financial as well as non-financial elements involved in the situation.
CO101.5EVALUATINGEVALUATE the financial impact of the decision

102   GC – 02      Organizational Behaviour (OB)

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO102.1REMEMBERINGDESCRIBE the major theories, concepts, terms, models, frameworks and research findings in the field of organizational behavior.
CO102.2UNDERSTANDINGEXPLAIN the implications of organizational behavior from the perspectives of employees, managers, leaders and the organization.
CO1.1.3APPLYINGMAKE USE OF the Theories, Models, Principles and Frameworks of organizational behavior in specific organizational settings.
CO102.4ANALYZINGDECONSTRUCT the role of individual, groups, managers and leaders in influencing how people behave and in influencing organizational culture at large.
CO102.5EVALUATINGFORMULATE approaches to reorient individual, team, managerial and leadership behaviour in order to achieve organizational goals.
CO102.6CREATINGELABORATE UPON the challenges in shaping organizational behavior, organizational culture and organizational change.

103   GC – 03      Economic Analysis for Business Decisions (EABD)

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO103.1REMEMBERINGDEFINE the key terms in micro-economics.
CO103.2UNDERSTANDINGEXPLAIN the key terms in micro-economics, from a managerial perspective.
CO1.1.3APPLYINGIDENTIFY the various issues in an economics context and DEMONSTRATE their significance from the perspective of business decision making.
CO103.4ANALYZINGEXAMINE the inter-relationships between various facets of micro-economics from the perspective of a consumer, firm, industry, market, competition and business cycles
CO103.5EVALUATINGDEVELOP critical thinking based on principles of micro-economics for informed business decision making
CO103.6CREATINGANTICIPATE how other firms in an industry and consumers will respond to economic decisions made by a business, and how to incorporate these responses into their own decisions.

104   GC – 04      Business Research Methods (BRM)

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO104.1REMEMBERINGDEFINE various concepts & terms associated with scientific business research.
CO104.2UNDERSTANDINGEXPLAIN the terms and concepts used in all aspects of scientific business research.
CO1.1.3APPLYINGMAKE USE OF scientific principles of research to SOLVE contemporary business research problems.
CO104.4ANALYZINGEXAMINE the various facets of a research problem and ILLUSTRATE the relevant aspects of the research process from a data driven decision perspective.
CO104.5EVALUATINGJUDGE the suitability of alternative research designs, sampling designs, data collection instruments and data analysis options in the context of a given real-life business research problem from a data driven decision perspective.
CO104.6CREATINGFORMULATE alternative research designs, sampling designs, data collection instruments, testable hypotheses, data analysis strategies and research reports to address real-life business research problems.

105   GC – 05      Basics of Marketing BOM)

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO105.1REMEMBERINGRECALL and REPRODUCE the various concepts, principles, frameworks and terms related to the function and role of marketing.
CO105.2UNDERSTANDINGDEMONSTRATE the relevance of marketing management concepts and frameworks to a new or existing business across wide variety of sectors and ILLUSTRATE the role that marketing plays in the ‘tool kit’ of every organizational leader and manager.
CO1.1.3APPLYINGAPPLY marketing principles and theories to the demands of marketing function and practice in contemporary real-world scenarios.
CO105.4ANALYZINGEXAMINE and LIST marketing issues pertaining to segmentation, targeting and positioning, marketing environmental forces, consumer buying behavior, marketing mix and Product Life Cycle in the context of real world marketing offering (commodities, goods, services, e-products/ e-services)
CO105.5EVALUATINGEXPLAIN the interrelationships between segmentation, targeting and positioning, marketing environment, consumer buying behavior, marketing mix and Product Life Cycle with real world examples.
CO105.6CREATINGDISCUSS alternative approaches to segmentation, targeting and positioning, the marketing environment, consumer buying behavior, marketing mix and Product Life Cycle in the context of real-world marketing offering (commodities, goods, services, e-products/ e-services.).

106   GC – 06      Digital Business (DB)

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO106.1REMEMBERINGDESCRIBE the conceptual framework of e commerce, mobile commerce and social commerce.
CO106.2UNDERSTANDINGSUMMARIZE the impact of information, mobile, social, digital, IOT and related technologies on society, markets & commerce.
CO1.1.3APPLYINGILLUSTRATE value creation & competitive advantage in a digital Business environment.
CO106.4ANALYZINGEXAMINE the changing role of intermediaries, changing nature of supply chain and payment systems in the online and offline world.
CO106.5EVALUATINGELABORATE upon the various types of digital business models and OUTLINE their benefits and limitations.
CO106.6CREATINGDISCUSS the various applications of Digital Business in the present-day world.

109   GE – UL – 03         Entrepreneurship Development (ED)

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO109.1REMEMBERINGDEFINE the key terms, LIST the Attributes and Characteristics of Entrepreneurs features and ENUMERATE the Factors influencing Entrepreneurship Growth.
CO109.2UNDERSTANDINGDISCUSS various theories of entrepreneurship and the entrepreneurship development ecosystem in Indian context.
CO109.3APPLYINGAPPLY the theories of entrepreneurship and entrepreneurship development framework to analyze and identify entrepreneurial opportunities.
CO109.4ANALYZINGDISCRIMINATE between potential options available for entrepreneur for embarking on establishing a Start Up
CO109.5EVALUATINGEVALUATE the start-up ecosystem and the entrepreneurial opportunities in light of requirements of a business plan.
CO109.6CREATINGCREATE a business plan that captures entrepreneurs and variety of entrepreneur motivations, entrepreneur culture and sectoral opportunities and financing options.

111   GE – UL – 05         Legal Aspects of Business (LAB)

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO111.1REMEMBERINGDESCRIBE the key terms involved in each Act.
CO111.2UNDERSTANDINGSUMMARIZE the key legal provisions of each Act.
CO111.3APPLYINGILLUSTRATE the use of the Acts in common business situations
CO111.4ANALYZINGOUTLINE the various facets of basic case laws of each Act from a legal and managerial perspective.
CO111.5EVALUATINGDEVELOP critical thinking by making judgments related to use of various provisions of the Acts in business situations

112 GE – UL – 06 Demand Analysis & Forecasting

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO112.1REMEMBERINGDESCRIBE the key terms associated with demand analysis, demand estimation and demand forecasting.
CO112.2UNDERSTANDINGSUMMARIZE the use of demand forecasting in various functions of management
CO112.3APPLYINGIDENTIFY the pros and cons of various forecasting methods
CO112.4ANALYZINGDECONSTRUCT a forecast into its various components
CO112.5EVALUATINGBUILD a forecast for common products and services using time-series data.

113   GE – IL – 01 Verbal Communication Lab (VCB)

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO113.1REMEMBERINGRECOGNIZE the various elements of communication, channels of communication and barriers to effective communication.
CO113.2UNDERSTANDINGEXPRESS themselves effectively in routine and special real world business interactions
CO113.3APPLYINGDEMONSTRATE appropriate use of body language.
CO113.4ANALYZINGTAKE PART IN professional meetings, group discussions, telephonic calls, elementary interviews and public speaking activities.
CO113.5EVALUATINGAPPRAISE the pros and cons of sample recorded verbal communications in a business context.
CO113.6CREATINGCREATE and DELIVER effective business presentations, using appropriate technology tools, for common business situations.

115   GE – IL – 03 Selling & Negotiation Skills Lab (SNSL)

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO115.1REMEMBERINGDESCRIBE the various selling situations and selling types.
CO115.2UNDERSTANDINGOUTLINE the pre-sales work to be carried out by a professional salesperson.
CO115.3APPLYINGIDENTIFY the key individuals involved in a real-world sales process for a real world product/ service / e-product / e-service.
CO115.4ANALYZINGFORMULATE a sales script for a real-world sales call for a product/ service / e-product / e-service.
CO115.5EVALUATINGDECONSTRUCT the pros and cons of sample real world sales calls for a product/ service / e-product / e-service.
CO115.6CREATINGDEVELOP a sales proposal for a real-world product/ service / e-product / eservice and for a real-world selling situation.

116   GE – IL – 04 MS Excel (MS Ex)

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO116.1REMEMBERINGSELECT appropriate menus and functions of MS Excel to Create, Format, Import, Merge, Save, Print Spreadsheets & Charts using business data.
CO116.2UNDERSTANDINGSHOW how to do basic troubleshooting and fix mistakes most people make when working with spreadsheets.
CO116.3APPLYINGUSE various functions of MS Excel, Execute pivot table analysis, common (and powerful functions), and different types of lookups (vlookup, hlookup, and index/match).
CO116.4ANALYZINGILLUSTRATE the use of the most commonly used data-manipulation commands in MS Excel.
CO116.5EVALUATINGDERIVE insights from multiple data sources in MS EXCEL and work with it to answer relevant business questions.
CO116.6CREATINGCREATE standard Excel Templates for routine business data management and analysis activities.

MBA I SEMESTER II

201 GC – 07 Marketing Management

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO201.1REMEMBERINGDESCRIBE the key terms associated with the 4 Ps of marketing.
CO201.2UNDERSTANDINGCOMPARE and CONTRAST various approaches to pricing for a real-world marketing offering (commodities, goods, services, e-products/ e-services.)
CO1.1.3APPLYINGDEMONSTRATE an understanding of various channel options for a real-world marketing offering (commodities, goods, services, e-products/ eservices.)
CO201.4ANALYZINGEXAMINE the product line of a real-world marketing offering (commodities, goods, services, e-products/ e-services.)
CO201.5EVALUATINGEXPLAIN the role of various communication mix elements for a real-world marketing offering (commodities, goods, services, e-products/ e-services.)
CO201.6CREATINGDESIGN a marketing plan for a real-world marketing offering (commodities, goods, services, e-products/ e-services.)

202 GC – 08 Financial Management

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO202.1REMEMBERINGDESCRIBE the basic concepts related to Financial Management, Various techniques of Financial Statement Analysis, Working Capital, Capital Structure, Leverages and Capital Budgeting.
CO202.2UNDERSTANDINGEXPLAIN in detail all theoretical concepts throughout the syllabus
CO202.3APPLYINGPERFORM all the required calculations through relevant numerical problems.
CO202.4ANALYZINGANALYZE the situation and  comment on financial position of the firm  estimate working capital required  decide ideal capital structure  evaluate various project proposals
CO202.5EVALUATINGEVALUATE impact of business decisions on Financial Statements, Working Capital, Capital Structure and Capital Budgeting of the firm

203 GC – 09 Human Resources Management

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO203.1REMEMBERINGDESCRIBE the role of Human Resource Function in an Organization.
CO203.2UNDERSTANDINGENUMERATE the emerging trends and practices in HRM.
CO203.3APPLYINGILLUSTRATE the different methods of HR Acquisition and retention.
CO203.4ANALYZINGDEMONSTRATE the use of different appraisal and training methods in an organization.
CO203.5EVALUATINGOUTLINE the compensation strategies of an organization
CO203.6CREATINGINTERPRET the sample job descriptions and job specifications for contemporary entry level roles in real world organizations.

204 GC – 10 Operations & Supply Chain Management

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO204.1REMEMBERINGDEFINE basic terms and concepts related to Production, Operations, Services, Supply Chain and Quality Management.
CO204.2UNDERSTANDINGEXPLAIN the process characteristics and their linkages with process-product matrix in a real-world context.
CO204.3APPLYINGDESCRIBE the various dimensions of production planning and control and their inter-linkages with forecasting.
CO204.4ANALYZINGCALCULATE inventory levels and order quantities and MAKE USE OF various inventory classification methods.
CO204.5EVALUATINGOUTLINE a typical Supply Chain Model for a product / service and ILLUSTRATE the linkages with Customer Issues, Logistic and Business Issues in a real-world context.
CO204.6CREATINGELABORATE upon different operational issues in manufacturing and services organisations where the decision-making element is emphasized.

207 GE – UL – 07 Contemporary Frameworks in Management

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO207.1REMEMBERINGDEFINE Emotional Intelligence (EQ), IDENTIFY the benefits of emotional intelligence and RELATE the 5 Dimensions of Trait EI Model to the practice of emotional intelligence.
CO207.2UNDERSTANDINGDESCRIBE how companies achieve transition from being good companies to great companies, and DISCUSS why and how most companies fail to make the transition.
CO207.3APPLYINGAPPLY the 21 laws that make leadership work successfully to improve your leadership ability and ILLUSTRATE its positive impact on the whole organization.
CO207.4ANALYZINGEXAMINE the fundamental causes of organizational politics and team failure.
CO207.5EVALUATINGEXPLAIN the approach to being effective in attaining goals by aligning oneself to the “true north” principles based on a universal and timeless character ethic.

208 GE – UL – 08 Geopolitics & World Economic Systems

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO208.1REMEMBERINGENUMERATE the various elements of global economic system.
CO208.2UNDERSTANDINGEXPLAIN the role of key trade organizations in the global economic system.
CO208.3APPLYINGINDENTIFY the crucial elements of international trade laws.
CO208.4ANALYZINGANALYSE the forces that work for and against globalization.
CO208.5EVALUATINGASSESS the impact of the elements of the Global Economic System on the India Economy.

209 GE – UL – 09 Start Up and New Venture Management

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO209.1REMEMBERINGDESCRIBE the strategic decisions involved in establishing a start-up.
CO209.2UNDERSTANDINGEXPLAIN the decision-making matrix of entrepreneur in establishing a start-up.
CO209.3APPLYINGIDENTIFY the issues in developing a team to establish and grow a start-up
CO209.4ANALYZINGFORMULATE a go to market strategy for a start-up.
CO209.5EVALUATINGDESIGN a workable funding model for a proposed start-up.
CO209.6CREATINGDEVELOP a convincing business plan description to communicate value of the new venture to customers, investors and other stakeholders.

215 GE – IL – 10 Entrepreneurship Lab

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO215.1REMEMBERINGIDENTIFY a basket of potential business opportunities in the local, regional or national context.
CO215.2UNDERSTANDINGCOMPARE and CONTRAST the shortlisted business opportunities to SELECT the most suitable / promising opportunity.
CO215.3APPLYINGDEVELOP a business model around the shortlisted business opportunity.
CO215.4ANALYZINGFORMULATE the organization structure for the proposed start up
CO215.5EVALUATINGEVALUATE the market potential and ESTIMATE the financing requirements for the initial 1 to 3 years after launch.
CO215.6CREATINGCREATE a proposal for funding the start up.

MARKETING SPECIALIZATION

205 MKT SC – MKT- 01 Marketing Research

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO205MKT.1REMEMBERINGIDENTIFY and DESCRIBE the key steps involved in the marketing research process.
CO205MKT.2UNDERSTANDINGCOMPARE and CONTRAST various research designs, data sources, data collection instruments, sampling methods and analytical tools and SUMMARIZE their strengths & weaknesses.
CO205MKT.3APPLYINGDEMONSTRATE an understanding of the ethical framework that market research needs to operate within.
CO205MKT.4ANALYZINGANALYSE quantitative data and draw appropriate Inferences to address a real-life marketing issue.
CO205MKT.5EVALUATINGDESIGN a market research proposal for a real-life marketing research problem and EVALUATE a market research proposal.
CO205MKT.6CREATINGPLAN and UNDERTAKE qualitative or quantitative Market Research and demonstrate the ability to appropriately analyse data to resolve a real-life marketing issue.

206 MKT SC – MKT- 02 Consumer Behaviour

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO206MKT.1REMEMBERINGENUMERATE social and psychological factors and their influence his/her behavior as a consumer.
CO206MKT.2UNDERSTANDINGEXPLAIN fundamental concepts associated with consumer and organizational buying behavior.
CO206MKT.3APPLYINGAPPLY consumer behavior concepts to real world strategic marketing management decision making.
CO206MKT.4ANALYZINGANALYSE the dynamics of human behavior and the basic factors that influence the consumer’s decision process.
CO206MKT.5EVALUATINGEXPLAIN the consumer and organizational buying behavior process for a variety of products (goods/services)
CO206MKT.6CREATINGDISCUSS the use of the Internet, e-commerce & information technology with respect to the changing consumer marketplace and ELABORATE on the various aspects of the changing Indian Consumer.

219 MKT SE – IL – MKT- 03 Personal Selling Lab II

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO219MKT.1REMEMBERINGLIST the key terms in selling and DESCRIBE the qualities of Winning Sales Professionals
CO219MKT.2UNDERSTANDINGEXPLAIN the theories and concepts that are central to personal selling.
CO219MKT.3APPLYINGApply the interpersonal and team skills necessary in successful relationship selling.
CO219MKT.4ANALYZINGILLUSTRATE the use of various sales techniques needed to achieve a profitable sale in a real-world scenario for a real-world product/ service / e-product / e-service.
CO219MKT.5EVALUATINGDEVELOP a customer plan that identifies all elements of personal selling, essential to creating successful sales in a real-world scenario for a real-world product/ service / e-product / e-service.
CO219MKT.6CREATINGCREATE sales presentation for a real-world product/ service / e-product / e-service and for variety of selling situations.

220 MKT SE – IL – MKT- 04 Digital Marketing – I II

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO220MKT.1REMEMBERINGDEFINE various concepts related to Digital Marketing.
CO220MKT.2UNDERSTANDINGEXPLAIN the role of Facebook, Google Ad words, Youtube and Email in digital marketing.
CO220MKT.3APPLYINGMAKE USE OF Facebook, Google Ad words, Youtube and Email for carrying out digital marketing of real life products.
CO220MKT.4ANALYZINGILLUSTRATE the use of Facebook, Google Ad words, Youtube and Email in various contexts of Digital Marketing.
CO220MKT.5EVALUATINGDESIGN digital media campaign using appropriate mix of Facebook, Google Ad words, Youtube and Email.
CO220MKT.6CREATINGCREATE appropriate content for Facebook, Google Ad words, Youtube and Email campaigns.

FINANCE SPECIALIZATION

205 FIN SC – FIN – 01 Financial Markets and Banking Operations II

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO205FIN.1REMEMBERINGRECALL the structure and components of Indian financial system through banking operations & Financial Markets.
CO205FIN.2UNDERSTANDINGUNDERSTAND the concepts of financial markets, their working and importance.
CO205FIN.3APPLYINGILLUSTRATE the working and contribution of Banks and NBFCs to the Indian Economy.
CO205FIN.4ANALYZINGANALYZE the linkages in the Financial Markets.
CO205FIN.5EVALUATINGEXPLAIN the various banking and accounting transactions.
CO205FIN.6CREATINGDEVELOP necessary competencies expected of a finance professional.

206 FIN SC – FIN – 02 Personal Financial Planning II

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO206FIN.1REMEMBERINGUNDERSTAND the need and aspects of personal financial planning
CO206FIN.2UNDERSTANDINGDescribe the investment options available to an individual
CO206FIN.3APPLYINGIDENTIFY types of risk and means of managing it
CO206FIN.4ANALYZINGDETERMINE the ways of personal tax planning
CO206FIN.5EVALUATINGEXPLAIN retirement and estate planning for an individual and design a financial plan.
CO206FIN.6CREATINGCREATE a financial plan for a variety of individuals.

219 FIN SE – IL – FIN – 03 Direct Taxation

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO219FIN.1REMEMBERINGUNDERSTAND various basic concepts/ terminologies related Direct Taxation
CO219FIN.2UNDERSTANDINGEXPLAIN how tax planning can be done.
CO219FIN.3APPLYINGCALCULATE Gross Total Income and Income Tax Liability of an individual assesses
CO219FIN.4ANALYZINGANALYZE and DISCOVER intrinsic value of a security.
CO219FIN.5EVALUATINGDESIGN/ DEVELOP / CREATE tax saving plan.

223 FIN SE – IL – FIN – 07 Fundamentals of Life Insurance – Products and Underwriting

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO223FIN.1REMEMBERINGRECALL all the concepts pertaining to Life Insurance covered in the course syllabus.
CO223FIN.2UNDERSTANDINGExplain all the concepts pertaining to Life Insurance covered in the course syllabus.
CO223FIN.3APPLYINGDESIGN the life insurance cover strategy for clients.
CO223FIN.4ANALYZINGDETERMINE the key elements of the Life Insurance Products and Services.
CO223FIN.5EVALUATINGAPPLY the life insurance product knowledge to suit to the clients’ needs.

HUMAN RESOURCE MANAGEMENT SPECIALIZATION

205 HR SC – HRM – 01 Competency Based Human Resource Management II

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO205HR.1REMEMBERINGDEFINE the key terms related to performance management and competency development.
CO205HR.2UNDERSTANDINGEXPLAIN various models of competency development.
CO205HR.3APPLYINGPRACTICE competency mapping.
CO205HR.4ANALYZINGANALYSE competencies required for present and potential future job roles at various levels and across variety of organizations.
CO205HR.5EVALUATINGDESIGN and MAP their own competency and plan better and appropriate career for themselves.
CO205HR.6CREATINGDEVELOP a customized competency model in accordance with the corporate requirements.

206 HR SC – HRM – 02 Employee Relations & Labour Legislation II

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO206HR.1REMEMBERINGSHOW awareness of important and critical issues in Employee Relations
CO206HR.2UNDERSTANDINGINTERPRET and relate legislations governing employee relations.
CO206HR.3APPLYINGDEMONSTRATE an understanding of legislations relating to working environment.
CO206HR.4ANALYZINGOUTLINE the role of government, society and trade union in ER.
CO206HR.5EVALUATINGEXPLAIN aspects of collective bargaining and grievance handling.
CO206HR.6CREATINGDISCUSS the relevant provisions of various Labour Legislations.

218 HRM SE – IL – HRM – 02 Lab in Recruitment and Selection

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO218HR.1REMEMBERINGDESCRIBE the key concepts such as Job Specification, Job description, Recruitment and Selection.
CO218HR.2UNDERSTANDINGCOMPARE and CONTRAST various methods of Recruitment and Selection.
CO218HR.3APPLYINGDEVELOP Job Specifications and Job descriptions in a variety of context.
CO218HR.4ANALYZINGANALYZE various Personality types
CO218HR.5EVALUATINGEXPLAIN the profiling techniques used to test Personality, Aptitude, Competency.
CO218HR.6CREATINGCOMPILE a list of questions for Recruitment and Selection interviews.

222 HRM SE – IL – HRM – 06 Conflict and Negotiation Management

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO222HR.1REMEMBERINGDEFINE the key concepts of the subject matter.
CO222HR.2UNDERSTANDINGEXPLAIN the negotiation process, Zone of possible agreement (ZOPA) and best alternative to a negotiated agreement (BATNA)
CO222HR.3APPLYINGAPPLY the negotiation process, Zone of possible agreement (ZOPA) and best alternative to a negotiated agreement (BATNA) for successful negotiations.
CO222HR.4ANALYZINGAPPRAISE the importance of in business negotiations and managing conflicts.
CO222HR.5EVALUATINGDEVELOP the logical thinking, communication skills and other prerequisite for successful business negotiations and handling organizational conflict.
CO222HR.6CREATINGCOMBINE the theoretical concepts practical methods of managing and resolving organizational conflict and negotiation styles in the organizational context.

BUSINESS ANALYTICS SPECIALIZATION

205 BA SC – BA – 01 Basic Business Analytics using R II

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO205BA.1REMEMBERINGDESCRIBE the nature and CHARACTERISTICS of services and the services economy.
CO205BA.2UNDERSTANDINGDESRCIBE the service design elements of variety of services.
CO205BA.3APPLYINGUSE service blueprinting for mapping variety of real-life service processes.
CO205BA.4ANALYZINGANALYSE alternative locations and sites for variety of service facilities.
CO205BA.5EVALUATINGJUDGE and EXPLAIN the service orientation at variety of service facilities / organizations.
CO205BA.6CREATINGCREATE flow process layouts for variety of services.

206 BA SC – BA – 02 Data Mining II

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO206BA.1REMEMBERINGDESCRIBE the key concepts of Supply Chain Management and the – driving forces in contemporary Supply Chain Management.
CO206BA.2UNDERSTANDINGEXPLAIN the structure of modern-day supply chains.
CO206BA.3APPLYINGIDENTIFY the various flows in real world supply chains.
CO206BA.4ANALYZINGCOMPARE and CONTRAST push and pull strategies in Supply Chain Management.
CO206BA.5EVALUATINGEXPLAIN the key Operational Aspects in Supply Chain Management.
CO206BA.6CREATINGDISCUSS the relationship between Customer Value and Supply Chain Management.

219 BA SE – IL – BA – 03 Workforce Analytics II

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO219BA.1REMEMBERINGDEFINE the key terms associated with Inventory Management
CO219BA.2UNDERSTANDINGCLASSIFY various types of inventory, and inventory costs.
CO219BA.3APPLYINGCALCULATE Economic Order Quantity and stock levels under various conditions.
CO219BA.4ANALYZINGCOMPARE and CONTRAST various methods of inventory control.
CO219BA.5EVALUATINGASSESS various factors influencing Make or Buy decisions.
CO219BA.6CREATINGSOLVE problems based on ABC classification of inventory.

220 BA SE – IL – BA – 04 Tableau II

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO220BA.1REMEMBERINGDEFINE the key concepts of TOC.
CO220BA.2UNDERSTANDINGDEMONSTRATE knowledge & understanding of the fundamentals of TOC.
CO220BA.3APPLYINGIDENTIFY and mitigate both real constraints and managerial constraints.
CO220BA.4ANALYZINGILLUSTRATE the tools and techniques that help in managing constraints to improve organizational performance.
CO220BA.5EVALUATINGEXPLAIN the benefits an organization may reap through the successful implementation of the TOC.
CO220BA.6CREATINGDEVELOP solutions to common problems in Project Management, Operations Management and Supply Chain Management using TOC principles and methods.

MBA II Semester III

GENERIC CORE (GE) COURSES

301: Strategic Management

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO301.1REMEMBERINGDESCRIBE the basic terms and concepts in Strategic Management.
CO301.2UNDERSTANDIN GEXPLAIN the various facets of Strategic Management in a  real world context.
CO301.3APPLYINGDESCRIBE the trade-offs within and across strategy formulation, implementation, appraisal.
CO301.4ANALYSINGINTEGRATE the aspects of various functional areas of management to develop a strategic perspective.
CO301.5EVALUATINGEXPLAIN the nature of the problems and challenges confronted     by    the     top    management       team     and                       the approaches required to function effectively as strategists.
CO301.6CREATINGDEVELOP the capability to view the firm in its totality in the context of its environment.

302: Decision Science

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO302.1REMEMBERINGDESCRIBE the concepts and models associated with Decision Science.
CO302.2UNDERSTANDIN GUNDERSTAND the different decision-making tools required to achieve optimization in business processes.
CO302.3APPLYINGAPPLY appropriate decision-making approach and tools to be used in business environment.
CO302.4ANALYSINGANALYSE real life situation with constraints and examine the problems using different decision-making tools
CO302.5EVALUATINGEVALUATE the various facets of a business problem and develop problem solving ability
CO302.6CREATINGDISCUSS & propose the various applications of decision tools in the present business scenario.

UNIVERSITY LEVEL (UL) COURSES

307: International Business Environment

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO307.1RememberingRecall and describe the key concepts of international Business Environment
CO307.2UnderstandingUnderstand the relevance of Multinational Corporations (MNCs) in global trade
CO307.3ApplyingDemonstrate the significance of FDI and FPI in respect of developing economy
CO307.4AnalyzingAnalyze the issues related to Labor, Environmental and Global Value chain
CO307.5EvaluatingFormulate and discuss the case related to various Agreements under WTO and contemporary global business environment.

308: Project Management

O#COGNITIVE ABILITIESCOURSE OUTCOMES
CO308.1RememberingDEFINE the key terms and concepts in project management.
CO308.2UnderstandingEXPLAIN the Importance of project management methodologies and tools at the distinct stages in the Project’s life cycle
CO308.3ApplyingILLUSTRATE the importance of PM in most industries and businesses
CO308.4AnalyzingEXAMINE the importance of Leadership specifically in heterogenous and virtual teams as well as governance and approaches to conflict resolutions
CO308.5EvaluatingDESIGN dashboard, status report and index for Key Performance Indicators of project for the Management

310: Corporate Governance

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO310. 1REMEMBERINGRECOGNIZE and REMEMBER the scope of Corporate Governance.
CO310. 2UNDERSTANDI NGUNDERSTAND the role of Board of Directors and Committees in Good Corporate Governance and key mechanism.
CO310. 3APPLYINGAPPLICATION of empirical methods of Corporate Governance and its impact on the Firms.
CO310. 4ANALYSINGAnalyze the legal framework of Corporate Governance and formulate Internal control policies.
CO310. 5EVALUATINGEvaluate the legal framework and global perspective of Corporate Governance.
CO310. 6CREATINGFORMULATE and DISCUSS Cases related to CG (Models), their SUCCESS & FAILURES.

MARKETING MANAGEMENT SPECIALIZATION

304MKT: Services Marketing

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO304MKT.1REMEMBERINGRECALL the key concepts in services marketing
CO304MKT.2UNDERSTANDINGEXPLAIN the role of Extended Marketing Mix in Services
CO304MKT.3APPLYINGDEMONSTRATE the new Paradigm and Perspectives in Marketing of Services
CO304MKT.4ANALYSINGANALYSE the significance of services marketing in the Indian and global economy
CO304MKT.5EVALUATINGEVALUATE Segmentation, Targeting & Positioning of Services in dynamic marketing environment
CO304MKT.6CREATINGDEVELOP marketing mix for various services offering

305MKT: Sales and Distribution Management

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO305MKT.1REMEMBERINGDESCRIBE the theoretical concepts related to Sales Management and Distribution Management Domain
CO305MKT.2UNDERSTANDINGUNDERSTAND     the      concepts,       techniques       and approaches required for effective decision making in the areas of Sales and Distribution.
CO305MKT.3APPLYINGAPPLY the concepts related to sales and distribution management.
CO305MKT.4ANALYSINGANALYZE   the     real-life        scenarios       of    sales      and distribution management.
CO305MKT.5EVALUATINGEVALUATE    the     existing      sales       and     distribution strategies and approaches.
CO305MKT.6CREATINGDEVELOP generate and evaluate sales and distribution strategies.

313MKT: International Marketing

CO#COGNITIVE       ABILI TIESCOURSE OUTCOMES
CO313MKT.1REMEMBERINGENUMERATE     various      terms      and     key associated with international marketing.concepts
CO313MKT.2UNDERSTANDINGEXPLAIN various key concepts used in all aspects of international marketing.
CO313MKT.3APPLYINGApply all stages in international marketing management process
  CO313MKT.4  ANALYSINGEXAMINE various facets of international marketing environment and the relevant aspects of international marketing management process from a data driven decision perspective.
  JUDGE suitability of alternative market segmentation
CO313MKT.5EVALUATINGbases, target market selection, market entry  strategies, positioning strategies and international marketing mix strategies based on Assessment of
  international marketing environment.
  DESIGN appropriate market segmentation, target
CO313MKT.6CREATINGmarket, market entry strategies, positioning strategies
  and     international      marketing      mix     strategies       for
  business organizations.

314MKT: Digital Marketing

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO314MKT.1REMEMBERINGDEFINE the key terms and concepts related with digital marketing
CO314MKT.2UNDERSTANDIN GEXPLAIN various tools of digital marketing.
CO314MKT.3APPLYINGMAKE USE OF various tools of digital marketing.
CO314MKT.4ANALYSINGCLASSIFY the different tools and techniques of digital Marketing with respect to SEO, SEM and SMM to increase the customer acquisition and retention.
CO314MKT.5EVALUATINGASSESS the suitability of Digital Marketing Tools w.r.t. SEO, SEM and SMM to increase cost-effectiveness in specific marketing situations.
CO314MKT.6CREATINGDEVELOP appropriate digital marketing campaign.

316MKT: Marketing Analytics

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO316MKT.1REMEMBERINGDEFINE various key concepts in Marketing Analytics
CO316MKT.2UNDERSTANDIN GDESCRIBE various key concepts in Marketing Analytics
CO316MKT.3APPLYINGIDENTIFY what customers’ value in a product / service, and assess what they are willing to pay for it.
CO316MKT.4ANALYSINGEXPLAIN the use of various models and frameworks to solve marketing problems using marketing data
CO316MKT.5EVALUATINGMEASURE the effectiveness of marketing efforts and key outcomes in multiple areas of Marketing
CO316MKT.6CREATINGDESIGN a study that incorporates the key tools and techniques of Marketing Analytics

FINANCIAL MANAGEMENT SPECIALIZATION

304FIN: Advanced Financial Management

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO 304.1REMEMBERINGDESCRIBE the basic concepts in financing, investing and profit distribution in a firm
CO 304.2UNDERSTANDINGEXPLAIN theoretical concepts related to raising and use of funds and value of firm
CO 304.3APPLYINGCALCULATE values for making capital structure, investment, liquidity and dividend decisions in the financial management of a firm
CO 304.4ANALYSINGANALYZE the options for making the right financial decisions of a firm
CO 304.5EVALUATINGASSESS the role of financial planning, risk analysis in investments, liquidity and credit management policy of the firm on shareholder value
CO304.6CREATINGDESIGN an appropriate financial strategy using any one or multiple concepts/ techniques learned in this course.

305FIN: International Finance

CO#Cognitive AbilityCourse Outcomes
CO305FIN.1RememberingEnumerate the key terms associated with International Finance.
CO305FIN.2UnderstandingSummarize      the    various     the    concepts      related     to regulators, financial markets, Financial         Instruments, tax structures at international level.
CO305FIN.3ApplyingIllustrate the role of international monitory systems & intermediaries in Global financial market.
CO305FIN.4AnalyzingInspect the various parameters of global financial market and interpret best possible international investment opportunities.
  CO305FIN.5  EvaluatingDetermine the various strategies to start investment or business at the international level by considering various factors of international finance.
CO305FIN.6CreatingFormulate the investment plan or business plan by adapting international finance environment.

315FIN: Indirect Taxation

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO315.1REMEMBERINGRemembering the key concepts of Indirect Taxes in India Identifying and enumerating the various terms associated with GST and other indirect taxes.
CO315.2UNDERSTANDINGExplain how GST works as an Uniform Tax Structure, Illustrate the GST framework of India, & describe the important concepts such as supply, dual taxation method, registration process, etc.
CO315.3APPLYINGApply the theories and Principles and perform all calculation through numerical problems on valuation and calculation of taxes. Identify the time value of supply; determine the taxable person and tax levied on goods and services.
CO315.4ANALYSINGIllustrate the e filling process of GST Categorize the Goods and Services under GST and amount of tax to be paid using Dual tax concept
CO315.5EVALUATINGEvaluate Input Tax Credit Process, reversal, late filing and New Amendments; appraise various indirect taxes; Interpret the GST framework in India & verify the tax levied on Goods and Services.
CO315.6CREATINGElaborate all Provisions of GST and can correlate with filing of returns; virtual e filling can be done.Estimate the GST, TDS, anticipate goods, services, tax payable person for the business.

318FIN: Digital Banking

CO#COGNITIVE ABILI TIESCOURSE OUTCOMES
CO318FIN.1REMEMBERINGRemember various concepts and products in Digital Banking
CO318FIN.2UNDERSTANDIN GExplain       and       understand        the       significance                   and development of Digital Banking
CO318FIN.3APPLYINGCompare and contrast the Branchless Banking and Traditional Banking
CO318FIN.4ANALYSINGAnalyze the payment system of digital banking from consumer’s point of view
CO318FIN.5EVALUATINGEvaluate Role of digital banking and emerging technologies in economic development

321FIN: Insurance Laws and Regulations

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO321.1REMEMBERINGRELATE to terminologies used in Insurance Law
CO321.2UNDERSTANDINGEXPLAIN   the    role    of    insurance      law    in overall development of the country through risk management and insurance coverage.
CO321.3APPLYINGIDENTIFY risk management plans, strategies and techniques in Life and General Insurance.
CO321.4ANALYSINGAPPRAISE     Regulatory      Framework      of Insurance Business in India & Corporate Governance Practices for Insurance Companies.
CO321.5EVALUATINGASSESS the insurance policies in the light of risk valuation.

HUMAN RESOURCE MANAGEMENT SPECIALIZATION

304HR: Strategic Human Resource Management

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO304HRM. 1REMEMBERINGREMEMBER the strategies adopted by HR an their implementation issues and challenges faced by the organization in national and international context.
CO304HRM. 2UNDERSTANDINGAbility to UNDERSTAND and ARTICULATE the basic concepts of SHRM and link the HR strategies to the organizational business strategies.
CO304HRM. 3APPLYING AND ANALYZINGAbility to ANALYZE HR as an investment to the company.
CO304HRM. 4EVALUATINGAbility    to     INTERPRET     and EVALUATE the implementation of the HR strategies.
CO304HRM. 5CREATINGFORMULATE and provide realistic solutions to the industry by designing innovative strategies and logical decision making.

305HR: HR Operations

CO#COGNITIVEABILIT IESCOURSE OBJECTIVES (CO’S)
CO315HRM.1REMEMBERINGDESCRIBE structure of personnel department, its policies and maintenance of employee files & records
CO315HRM.2UNDERSTANDINGLEARN     drafting      of     communications        for disciplinary actions
CO315HRM.3APPLYINGDEMONSTRATE        the        knowledge         and calculations of bonus, gratuity, PF, ESI etc.
CO315HRM.4ANALYSINGEXPERIMEMT to calculate the computation of Workmen compensation, Bonus and Gratuity as per relevant acts
CO315HRM.5EVALUATINGCALCULATE      computation        of      Workmen compensation, Bonus and Gratuity
CO315HRM.6CREATINGFILE returns under various labour laws and prepare salary structure

312HR: Talent Management

CO#COGNITIVE ABILITIESCOURSE OBJECTIVES (CO’S)
CO312HRM.1REMEMBERINGDEFINE Talent Management and its significance
CO312HRM.2UNDERSTANDINGUNDERSTANDING performance excellence through Talent Management
CO312HRM.3APPLYINGAPPLY Talent Management concepts in Human Resource Management
CO312HRM.4ANALYSINGANALYSING Talent Management practices in employee development and career enhancement
CO312HRM.5EVALUATINGFORMULATE the Talent Management Strategies for any organization

318HR: Performance Management System

CO #COGNITIVE ABILITIESCOURSE OUTCOMES
CO HRM.1REMEMBERINGDESCRIBE key components and applicability of theories of Performance Management System
CO318HRM.2UNDERSTANDINGDEMONSTRATE the communication skills required when Managing achievement and underachievement.
CO318HRM.3APPLYINGIDENTIFY factors affecting Performance Measurement
CO318 HRM.4ANALYSINGANALYZE various tools for performance assessment
CO318 HRM.5EVALUATINGCOMPARE various organizational performance  management systems and best practices.
CO318 HRM.6CREATINGDESIGN a performance management process for an organization.

319HR: Change Mgmt. & New Technologies in HRM

CO#COGNITIVE ABILITIESCOURSE OUTCOMES (CO’S)
CO.HRM.1REMEMBERINGDEFINE Change Management and its significance
CO.HRM.2UNDERSTANDINGUNDERSTANDING   change      management       model     and practices
CO.HRM.3APPLYINGAPPLY    Change      Management       in    context     to    digital transformation
CO.HRM.4ANALYSING EVALUATINGEXAMINE and DETERMINE various concepts in human resource information system
CO.HRM.5CREATINGIMPLEMENT change management in the organization.

BUSINESS ANALYTICS SPECIALIZATION

304BA: Advanced Statistical Methods Using R

CO#COGNITIVE ABI LITIESCOURSE OUTCOMES
CO304BA.1REMEMBERINGRECALL all basic statistical concepts and associated values, formulae.
CO304BA.2UNDERSTANDI NGEXPLAIN the statistical tools and DESCRIBE their applications       in     multiple     business       domains      and Scenarios
CO304BA.3APPLYINGAPPLY time series analysis in prediction of various trends.
CO304BA.4ANALYSINGDISCRIMINATE between various types of probability and probability distributions.
CO304BA.5EVALUATINGFORMULATE and TEST hypothesis using tools of R.
CO304BA.6CREATINGCOMBINE    various      tools     and      functions      of     R programming language and use them in live analytical projects in multiple business domains and scenarios.

305BA: Machine Learning & Cognitive intelligence

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO305BA.1REMEMBERIN GDEFINE the key terms in Python, Machine Learning and Cognitive Intelligence
CO305BA.2UNDERSTANDINGEXPLAIN the applications of Machine Learning in multiple business domains and scenarios
CO305BA.3APPLYINGDEVELOP    a    thought    process      to   think like data scientist/business Analyst
CO305BA.4ANALYSINGANALYSE data using supervised and unsupervised Learning Techniques
CO305BA.5EVALUATINGSELECT the right functions, arrays of Python for Machine Learning algorithms.
CO305BA.6CREATINGCOMBINE various tools and functions of Python language in developing Machine Learning algorithms and use them in live analytical projects in multiple business domain and scenarios.

313BA: Industrial Internet of Things

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO313BA.1REMEMBERIN GENUMERATE the key concepts of industry 4.0, data science in manufacturing, operations analytics and IIOT
CO313BA.2UNDERSTANDINGDISCUSS the value added by analytics in the operations function.
CO313BA.3APPLYINGDEMONSTRATE the practical applications of data analytics and data science in manufacturing operations.
CO313BA.4ANALYSINGEXAMINE the Industrial Internet of Things (IIoT) and the role of Big Data Analytics.
CO313BA.5EVALUATINGEXPLAIN the applications of analytics in operations.
CO313BA.6CREATINGCOMPILE the issues pertaining to the adoption of technologies that will shape industry

314BA: Supply Chain Analytics

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO314BA.1REMEMBERINGDESCRIBE the importance of the basics of Supply Chain Analytics and optimization
CO314BA.2UNDERSTANDINGEXPLAIN the role and applications of Descriptive, Predictive & Prescriptive Analytics in a Supply Chain
CO314BA.3APPLYINGILLUSTRATE the basics of Modeling through R Language.
CO314BA.4ANALYZINGEXAMINE the level of uncertainty associated with the supply of products and services to targeted customer segments and justify the choice of a supply chain strategy and its fit with competitive strategy.
CO314BA.5EVALUATINGDETERMINE the right tools for addressing various issues in Supply Chain Analytics.
CO314BA.6CREATINGCOMBINE the various approaches to Supply Chain Analytics for improvements in the supply chain system

       315BA: COGNOS

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO315BA.1REMEMBERINGTELL how and when to use visualization
CO315BA.2UNDERSTANDINGILUSTRATE uses of crosstabs and SQL queries
CO315BA.3APPLYINGBUILD stunning Dashboards with Cognos Analytics
CO315BA.4ANALYZINGILLUSTRATE the full-fledged Report Authoring tool
CO315BA.5EVALUATINGEXPLAIN how a dashboard is different from a report, and when to use both
CO315BA.6CREATINGDEVELOP the advanced reporting solutions which allow users to perform complex analysis tasks and interact with information

MBA II SEMESTER IV

401 GC-14 ENTERPRISE PERFORMANCE MANAGEMENT

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO401.1REMEMBERINGEnumerate the different parameters & facets of management control of an enterprise.
CO401.2UNDERSTANDINGIllustrate the various techniques of enterprise performance management for varied sectors.
CO401.3APPLYINGDetermine the applicability of various tools and metrics as a performance evaluation & management tools.
CO401.4ANALYZINGAnalyse the key financial & non-financial attributes to evaluate enterprise performance.
CO401.5EVALUATINGFormulate the various parameters to evaluate enterprise performance effectively through implementation of strategy.

402 GC-15 INDIAN ETHOS & BUSINESS ETHICS

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO402.1REMEMBERINGDESCRIBE major theories, concepts, terms, models and framework of Indian ethos and business ethics. DISCOVER the contemporary Issues in Business Ethics
CO402.2UNDERSTANDINGCLASSIFY and RECOGNIZE Karma, Karma Yoga and discover its relevance in business setting, ILLUSTRATE the business ethical decision rationale derivedfrom Indian Heritage Scriptures.
CO402.3APPLYINGAPPLY Principles, Theories, Models and Framework of Indian ethos and business ethics in order to incorporate value system in work culture and work place
CO402.4ANALYZINGDEVELOP and EXHIBIT analytical, problem solving skills, and work ethos by COMPREHENSION and PRACTICE of Indian ethos and value system
CO402.5EVALUATINGIMPLEMENT, EVALUATE, and FACILITATE ethical business behavior and promote sustainable business ecology, improve profitability, foster business relation and employee productivity
CO402.6CREATINGELABORATE Ethical dilemmas in different business areas of marketing, HRM and Finance and ADAPT dilemma resolution interventions by referring to certain norms, theories and models of Eastern Management

407 GE-UL-21 CYBER LAWS

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO407.1REMEMBERINGDEFINE the key terms and concepts pertaining to cyber laws.
CO407.2UNDERSTANDINGDESCRIBE the relevant legal provisions in detail.
CO407.3APPLYINGDETERMINE the applicability of the legal provisions in a specific scenario.
CO407.4ANALYZINGOUTLINE the course of action in case of violation of the legal.
CO407.5EVALUATINGEXPLAIN the various legal, social and international issues and the various remedies available under the Information Technology Act for the breach and commission of offence in cyber space

408 GE-UL-22 CORPORATE SOCIAL RESPOSIBILITY & SUSTAINA

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO408.1REMEMBERINGDESCRIBE What is CSR, Scope & Complexity, Companies Act 2013,when was CSR Initiated, Evolution, How CSR matters, Aims, objectives, Importance, Benefits of CSR,CSR in India ,CSR In global Context, Implementation .
CO408.2UNDERSTANDINGEXPLAIN the implications of CSR from the perspectives of employees, managers, leaders, organization and the Community.
CO408.3APPLYINGMAKE USE OF the Theories and Principles and Frameworks of CSR in specific organizational settings.
CO408.4ANALYZINGDECONSTRUCT The Role of Companies towards the society and its impact on the community.
CO408.5EVALUATINGFORMULATE The companies how they are practicing CSR activities, Auditing the committees & Board of Committees, CSR Annual Reports.
CO408.6CREATINGELABORATE UPON the challenges of the Companies in shaping organizational culture and Development of the society.

MARKETING SPECIALIZATION

403 MKT SC-MKT-05 MARKETING 4.0

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO403.1REMEMBERINGDESCRIBE the various concepts associated with Marketing 4.0
CO403.2UNDERSTANDINGEXPLAIN the importance of 5A’s in Marketing 4.0.
CO403.3APPLYINGDEMONSTRATE the application of concepts of digital marketing, new productivity metrics, Human centric marketing, Omni channel marketing to the real world of digital economy
CO403.4ANALYZINGDISTINGUISH between traditional and digital marketing practices in given real world context to be the effective marketers.
CO403.5EVALUATINGASSESS how Technology & connectivity has changed human life and business in the context of real-world commodities, products & services.
CO403.6CREATINGDEVELOP strategies to create WOW! Moments with customer engagement

404 MKT SC-MKT-06 MARKETING STRATEGY

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO404.1REMEMBERINGDISCOVER perspectives of market strategy.
CO404.2UNDERSTANDINGUNDERSTAND the intricacies of competitive marketing situations and ways to handle each situation.
CO404.3APPLYINGBUILD a market strategy through integrating concepts like product life cycle, adoption, and segmentation, branding, pricing, distribution, and market communication.
CO404.4ANALYZINGANALYSE a company’s current situation through applying internal andexternal analyses.
CO404.5EVALUATINGEXPLAIN alternative ways to measure the outcome of market strategies.
CO404.6CREATINGCREATE Corporate Advantage by exploring how the scope of firms is influenced by resources that are shared across products.

409 MKT SE-IL-MKT-13 CUSTOMER RELATIONSHIP MANAGEMENT

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO409.1REMEMBERINGDEFINE and DESCRIBE basic concepts and theories related to CRM.
CO409.2UNDERSTANDINGUNDERSTAND and EXPLAIN key concepts and theories associated with CRM.
CO409.3APPLYINGAPPLY and ILLUSTRATE principles, theories and models of CRM in B2B and B2C markets.
CO409.4ANALYZINGCLASSIFY Customer acquisition and retention strategies and ANALYZE Customer database in CRM.
CO409.5EVALUATINGEVALUATE suitability and effectiveness of CRM strategies in specific marketing situation
CO409.6CREATINGDEVELOP CRM strategies/plans for various B2B and B2C markets.

414 MKT SE-IL-MKT-18 MARKETING TO EMERGING MARKETS &

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO414.1REMEMBERINGDESCRIBE the various practices and perspectives, concepts and characteristics of emerging Markets and BOP markets, its size & composition.
CO414.2UNDERSTANDINGEXPLAIN Characteristics, challenges and opportunities of Emerging Markets, BOP markets and need of segmentation of BOP markets.
CO414.3APPLYINGAPPLY principles, BOP Protocol and Criticism of Marketing to BOP, to develop marketing decision-making skills for products and services in BOP markets.
CO414.4ANALYZINGCOMPARE AND CONTRAST between emerging markets, developed markets and BOP markets
CO414.5EVALUATINGEVALUATE Demographic & economic scenario and Comparative Advantage of emerging market countries and next 11.
CO414.6CREATINGDEVELOP Marketing strategy to Emerging Markets and elaborate four elements of BOP strategy to relate it with the BRICS Market in the context of real-world marketing offering.

FINANCE SPECIALIZATION

403 FIN SC-FIN-05 FINANCIAL LAWS

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO403.1REMEMBERINGDefine and Describe the basic concepts related to Financial Laws
CO403.2UNDERSTANDINGIllustrate the implications of various laws, Explain concepts and details of various financial laws.
CO403.3APPLYINGMake use of contextual financial laws applicable to organisations.
CO403.4ANALYZINGInfer the application of financial laws to organisations
CO403.5EVALUATINGAppraise and perceive the benefits of applicable laws to the organisations.
CO403.6CREATINGAppraise and perceive the benefits of applicable laws to the organisations.

404 FIN SC-FIN-06 CURRENT TRENDS & CASES IN FINANCE

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO404.1REMEMBERINGDESCRIBE the concepts related to emerging areas of Microfinance, Small finance banks, Payment Banks, Start-Ups, SHG and Digitization and analytics
CO404.2UNDERSTANDINGEXPLAIN in detail, all the theoretical concepts taught through the syllabus
CO404.3APPLYINGAPPLY the various theories and models of financial management in the case.
CO404.4ANALYZINGANALYSE the situation and decide the key financial as well as non-financial elements involved in the situation.
CO404.5EVALUATINGEVALUATE the financial impact of the alternative on the given case.

409 FIN SE-IL-FIN-21 FIXED INCOME SECURITIES

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO409.1REMEMBERINGDescribing the basic concepts of Fixed Income Securities
CO409.2UNDERSTANDINGUnderstanding the various types of securities traded in the fixed income market and the concepts related to the risk and returns of the Fixed income securities
CO409.3APPLYINGApplying the knowledge of fixed income securities for diversifying the portfolio of investments
CO409.4ANALYZINGPredictive analysis of the economic outlook through yield curve analysis.
CO409.5EVALUATINGDevise the various investment strategies based on portfolio returns.

412 FIN SE-IL-FIN-24 STRATEGIC COST MANAGEMENT

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO412.1REMEMBERINGRemember the basic concepts, tools and techniques of cost management in the contemporary business environment and how it has influenced cost management
CO412.2UNDERSTANDINGEXPLAIN in detail, all the theoretical concepts taught through the syllabus; differentiate between various costing techniques.
CO412.3APPLYINGILLUSTRATE contemporary management techniques and how they are used in cost management to respond to the contemporary business environment.
CO412.4ANALYZINGANALYSE the situation and decide the key cost factors / elements involved in the decision making
CO412.5EVALUATINGFORMULATE new models and techniques for managing the cost strategically in any business organization.

HUMAN RESOURCE MANAGEMENT SPECIALIZATION

403 HR SC-HRM-05 ORGANIZATIONAL DIAGNOSIS & DEVELOPMENT

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO403.1REMEMBERINGDESCRIBE the major theories, concepts, terms, models tools and frameworks in the field of Organizational Diagnosis & Development.
CO403.2UNDERSTANDINGUNDERSTAND concept of OD and ‘intervention’.
CO403.3APPLYINGMAKE USE of the Theories, Models, Principles and Frameworks of Organizational Diagnosis & Development in specific organizational settings.
CO403.4ANALYZINGANALYZE the external and internal environment with right tool of diagnosis and review the role of consultant in OD.
CO403.5EVALUATINGIDENTIFY AND MAP an intervention to organisational need
CO403.6CREATINGDESIGN the role of the consultant for an organisational issue

404 HR SC-HRM-06 CURRENT TRENDS & CASES IN HUMANRESOURCE

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO404.1REMEMBERINGDESCRIBE the conceptual framework of Digital Disruptions and its impact on the current HR Trends.
CO404.2UNDERSTANDINGSUMMARIZE the impact of Current HR trends on HR Functions
CO404.3APPLYINGILLUSTRATE value creation & competitive advantage of Technology on current HR Trends
CO404.4ANALYZINGEXAMINE the changing role of HR Priorities
CO404.5EVALUATINGELABORATE upon the various types of current HR Trends
CO404.6CREATINGAPPLY the existing Tech tools to real time HRM Challenges and offer Solutions.

412 HRM SE-IL-HRM-18 BEST PRACTICES IN HRM

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO412.1REMEMBERINGDEFINE dynamic approach towards Human Resource activities and practices.
CO412.2UNDERSTANDINGEXPLAIN theoretical framework for best practices.
CO412.3APPLYINGIDENTIFY & CLASSIFY the practices according to the industry and sub sectors of the industry.
CO412.4ANALYZINGCOMPARE and DETERMINE various skill sets required at Human Resource Section.
CO412.5EVALUATINGPLAN a survey of various industry and DEVELOP a trend analysis of Human Resource Best Practices.

BUSINESS ANALYTICS SPECIALIZATION

403 BA SC-BA-05 ECONOMICS OF NETWORK INDUSTRIES

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO403.1REMEMBERINGAPPRECIATE the differences in the nature of information goods as opposed to traditional goods and services.
CO403.2UNDERSTANDINGDESCRIBE the characteristics of the markets for network products.
CO403.3APPLYINGILLUSRTRATE the characteristics of the cost structure of information goods and its implications for pricing of information goods w.r.t. price discrimination, versioning of information goods, and bundling
CO403.4ANALYZINGCOMPARE and CONTRAST the pros and cons of keeping products compatible, and strategic aspects of the decision regarding compatibility.
CO403.5EVALUATINGEVALUATE the role of complementary products, compatibility and standards, switching costs and lock-in in network industries.
CO403.6CREATINGDISCUSS the economics of Internet advertising, and the business model of zero pricing.

404 BA SC-BA-06 ARTIFICIAL INTELLIGENCE IN BUSINESS APPLICATION

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO404.1REMEMBERINGIDENTIFY KNOWLEDGE associated and represent it by logical sequence and plan a strategy to solve given problem
CO404.2UNDERSTANDINGUNDERSTAND AI’s fundamental concepts and methods
CO404.3APPLYINGAPPLY various machine learning algorithms on structured data to develop machine learning models.
CO404.4ANALYZINGACQUIRE advanced Data ANALYSIS SKILLS through algorithm and search processes.
CO404.5EVALUATINGSELECT logical and functional process to develop the model
CO404.6CREATINGCREATE SOLUTIONS for various business problems using AI techniques.

410 BA SE-IL-BA-14 HEALTHCARE ANALYTICS

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO410.1REMEMBERINGDESCRIBE the key terms in healthcare data analytics
CO410.2UNDERSTANDINGEXPLAIN the fundamental concepts in Health Care Analytics
CO410.3APPLYINGILLUSTRATE the use of specific tools and techniques to design effective ways of handling, retrieving ,analyzing and making use of healthcare data
CO410.4ANALYZINGEXAMINE the issues associated with the applications of intelligent data acquisition, processing, and analysis of healthcare data
CO410.5EVALUATINGEXPLAIN the perspectives of healthcare related opportunities for developing new analytical approaches.
CO410.6CREATINGADAPT healthcare data analytics for improving the health and well-being of people.

411 BA SE-IL-BA-15 WATSON

CO#COGNITIVE ABILITIESCOURSE OUTCOMES
CO411.1REMEMBERINGRECALL the key aspects of cognitive computing and Watson.
CO411.2UNDERSTANDINGDESCRIBE & DISCUSS the conceptual components and practical aspects of a cognitive system.
CO411.3APPLYINGMAKE USE OF Watson platform and its underlying technologies for natural language processing and question answering in particular.
CO411.4ANALYZINGILLUSTRATE the various use cases of Watson.
CO411.5EVALUATINGEXPLAIN fundamentals of IBM Cloud and creating service instances.
CO411.6CREATINGBUILD a Customer Complaints Analyzer using Watson Natural Language Understanding.